STRATEGIC COMMUNICATION ISSUES AND CRISIS MANAGEMENT

STC3ICM

2020

Credit points: 15

Subject outline

Issues and crisis management provides the theoretical and practical strategies and tactics for effective communication during a major issue or crisis. Issue management is a prominent communication practice aiming for reputation protection in an increasingly complex and interconnected world. Crisis management is the process by which an organisation such as a government, corporation or not-for-profit deals with a major event that threatens to harm the viability and or reputation of an organisation. A series of case studies will focus on the history, and developments in issue and crisis management in a social media age while examining practical and innovative ways these issues can be managed. It will encompass the development of emerging crisis situations such as cyber-crime and terrorism.

School: Humanities and Social Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: STC1ISC or STC2SCR or STC2SCP or STC1CAM or enrolled in Bachelor of Cybersecurity (SBCY) or Bachelor of Cybersecurity/Bachelor of Psychological Science (SZCYPS) Or students enrolled in Bachelor Of Media Communication (Sports Journalism)

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Synthesise broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.

02. Compose written public relations materials in a logical, coherent, concise, and appropriate format.

03. Plan and implement social media projects, read and interpret research data as they apply to public relations campaigns.

04. Apply basic public relations theories and principles to practice.

05. Create and conduct ethically sound and socially responsible public relations strategies and campaigns.

06. Recognise and tackle organisational cultures that foster crises.

Melbourne (Bundoora), 2020, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Mark Civitella

Class requirements

LectureWeek: 31 - 43
One 1.00 hour lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.

TutorialWeek: 31 - 43
One 2.00 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Crisis Response Management Essay (1200-word equivalent)	N/A	N/A	N/A	No	30	SILO2, SILO3, SILO4, SILO5, SILO6
Crisis Simulation/Roleplay Report (1600-word equivalent)	N/A	N/A	N/A	No	40	SILO1, SILO5, SILO6
Issues Management Response Essay (1200-word equivalent)	N/A	N/A	N/A	No	30	SILO2, SILO3, SILO4, SILO5, SILO6