stc3cta communication theory and analysis
COMMUNICATION THEORY AND ANALYSIS
STC3CTA
2020
Credit points: 15
Subject outline
In general terms, as full a spectrum as possible of communication and public relations theory will be taught in this subject. These include theories of relationships, theories of communication, theories of social influence and received response and theories and models of practice. One of central ideas behind the subject is that practitioners inform their work with both an understanding of theoretical concepts and research practices and principles. This follows the ideas expressed by Cornelissen (2000) who see strong advantages in practitioners being more reflective rather than intuitive. Modern society demands an integrated approach to managing communication. It looks more to the use of theory, rather than a traditional problem solving approach to issues and problems. It believes that practitioners who are constantly reviewing and questioning their practice, in the end provide superior service and can also provide a more sophisticated interpretation of events in a period of change.
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorNatalie McKenna
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNatalie McKenna
Class requirements
Lecture/SeminarWeek: 10 - 22
Twelve 3.00 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Presentation and reflection (equivalent to 1500 words) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3 |
| Essay (equivalent to 2500 words) | N/A | N/A | No | 70 | SILO1, SILO2, SILO3 |