HEALTH MANAGEMENT STRATEGY AND OPERATIONS

PHE5HSO

2020

Credit points: 15

Subject outline

In this subject students examine the strategic decisions, actions and leadership that determine the success of health service organisations. To achieve this, students will focus on the health care system and organisations from the strategic planning and management viewpoint, as well as covering marketing fundamentals and key components of operations management and research essential for decision analysis. Major issues and trends with an impact on the strategic and operations management of health services organisations will be discussed. This subject is designed for the student to use much of the material previously covered in other subjects, as well as healthcare management experience to further develop the skills to deal with real life strategic and operational situations. Practical health services management problems relating to strategic planning and management, marketing and operations management are addressed through group projects and exercises.

School: Psychology and Public Health (Pre 2022)

Credit points: 15

Subject Co-ordinator: Hanan Khalil

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: PHE5HOR

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: Offered subject to sufficient enrolment numbers.

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Leading and Managing Health Services

Resource Type: Book

Resource Requirement: Recommended

Author: Day GE & Leggat SG

Year: 2015

Edition/Volume: N/A

Publisher: Cambridge

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

The strategic health care manager.

Resource Type: Book

Resource Requirement: Prereading

Author: Stevens, G.

Year: 1991

Edition/Volume: N/A

Publisher: JOSSEY BASS.

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

PHE4HSO subject manual.

Resource Type: Book

Resource Requirement: Recommended

Author: Leggat, S

Year: 2015

Edition/Volume: N/A

Publisher: LATROBE UNIVERSITY

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Principles of service marketing.

Resource Type: Book

Resource Requirement: Prereading

Author: Palmer, A.

Year: 2014

Edition/Volume: N/A

Publisher: MCGRAW HILL.

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Develop, implement and evaluate a strategic plan for a service, department or organisation.
02. Adapt marketing tools and techniques to the health care sector to improve planning and delivery of health care services.
03. Complete a process or value stream map to critically analyse a relevant service and make recommendations for improvement.
04. Evaluate and recommend appropriate operations management tools and techniques for use in your organisation and plan for implementation.

City Campus, 2020, Semester 1, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Hanan Khalil

Class requirements

Scheduled Online ClassWeek: 10 - 22
Two 2.00 hours scheduled online class per study period on weekdays at night from week 10 to week 22 and delivered via online.

Unscheduled Online ClassWeek: 10 - 22
One 3.00 hours unscheduled online class per week on weekdays at night from week 10 to week 22 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

One 5000-word assignment, with an initial proposal of approximately 2,000-words embedded

N/AN/AN/ANo60SILO2, SILO3, SILO4

Best 6 of 7 blog entries (500-words equivalent)

N/AN/AN/ANo30SILO1, SILO2, SILO3, SILO4

One 2,000 word assignment proposal

N/AN/AN/ANo10SILO2, SILO3, SILO4