mkt5imm international marketing management
INTERNATIONAL MARKETING MANAGEMENT
MKT5IMM
2020
Credit points: 15
Subject outline
In this subject you will explore both the theory and practice of international marketing. Heavy reliance will be placed on the importance of a firm's market orientation and the corresponding implications for marketing and business strategy formulation. Macro level issues relating to the international environment will be canvassed, including international economics, culture, nationalism and economic development, as will micro level issues relating to problems of market entry and market development. The importance of international marketing research will be reflected in the treatment of all of the topics presented.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorClare D'Souza
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Final Examination (2 hours) (2000 word equivalence) | N/A | N/A | No | 50 | SILO1, SILO2 |
| One, Group major assignment (2000 words) Four students per group | N/A | N/A | No | 30 | SILO3, SILO4 |
| One, Individual assignment (1500 words per student) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |
City Campus, 2020, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Final Examination (2 hours) (2000 word equivalence) | N/A | N/A | No | 50 | SILO1, SILO2 |
| One, Group major assignment (2000 words) Four students per group | N/A | N/A | No | 30 | SILO3, SILO4 |
| One, Individual assignment (1500 words per student) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |
Melbourne (Bundoora), 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Final Examination (2 hours) (2000 word equivalence) | N/A | N/A | No | 50 | SILO1, SILO2 |
| One, Group major assignment (2000 words) Four students per group | N/A | N/A | No | 30 | SILO3, SILO4 |
| One, Individual assignment (1500 words per student) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |
City Campus, 2020, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Final Examination (2 hours) (2000 word equivalence) | N/A | N/A | No | 50 | SILO1, SILO2 |
| One, Group major assignment (2000 words) Four students per group | N/A | N/A | No | 30 | SILO3, SILO4 |
| One, Individual assignment (1500 words per student) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |