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INTERNATIONAL MARKETING MANAGEMENT

MKT5IMM

2020

Credit points: 15

Subject outline

In this subject you will explore both the theory and practice of international marketing. Heavy reliance will be placed on the importance of a firm's market orientation and the corresponding implications for marketing and business strategy formulation. Macro level issues relating to the international environment will be canvassed, including international economics, culture, nationalism and economic development, as will micro level issues relating to problems of market entry and market development. The importance of international marketing research will be reflected in the treatment of all of the topics presented.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Clare D'Souza

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Integrate and apply international marketing theory and skills to practical situations.
02. Identify, research and critically analyse international marketing information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue.
03. Demonstrate effective team skills in order to contribute appropriately to the production of a group output.
04. Communicate effectively through written tasks appropriate to varied contexts and audiences

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Final Examination (2 hours) (2000 word equivalence)

N/AN/AN/ANo50SILO1, SILO2

One, Group major assignment (2000 words)Four students per group

N/AN/AN/ANo30SILO3, SILO4

One, Individual assignment (1500 words per student)

N/AN/AN/ANo20SILO1, SILO2, SILO3, SILO4

City Campus, 2020, Semester 1, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Final Examination (2 hours) (2000 word equivalence)

N/AN/AN/ANo50SILO1, SILO2

One, Group major assignment (2000 words)Four students per group

N/AN/AN/ANo30SILO3, SILO4

One, Individual assignment (1500 words per student)

N/AN/AN/ANo20SILO1, SILO2, SILO3, SILO4

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Final Examination (2 hours) (2000 word equivalence)

N/AN/AN/ANo50SILO1, SILO2

One, Group major assignment (2000 words)Four students per group

N/AN/AN/ANo30SILO3, SILO4

One, Individual assignment (1500 words per student)

N/AN/AN/ANo20SILO1, SILO2, SILO3, SILO4

City Campus, 2020, Semester 2, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Final Examination (2 hours) (2000 word equivalence)

N/AN/AN/ANo50SILO1, SILO2

One, Group major assignment (2000 words)Four students per group

N/AN/AN/ANo30SILO3, SILO4

One, Individual assignment (1500 words per student)

N/AN/AN/ANo20SILO1, SILO2, SILO3, SILO4