mkt5dma digital marketing
DIGITAL MARKETING
MKT5DMA
2020
Credit points: 15
Subject outline
Digital Marketing is one of the most important issues facing marketing today. This subject is designed to educate you in the area of digital marketing and provide a strategic framework to assess and implement various digital marketing tactics. You will explore the most up-to-date practices for search marketing, social media marketing, mobile marketing, digital strategy and planning and digital marketing as a whole. You will examine the evolution of communication and its implications on marketing strategy in a contemporary landscape where traditional and digital media coexist and interact.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDaniel Rayne
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.00 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exercise | N/A | N/A | No | 30 | SILO2, SILO3 |
| Individual Assignment (Report) (2000 words) | N/A | N/A | No | 40 | SILO1, SILO2 |
| Digital Strategic Marketing Plan (Group Report) (2500 words) | N/A | N/A | No | 30 | SILO1 |
City Campus, 2020, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.00 hours lecture/seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exercise | N/A | N/A | No | 30 | SILO2, SILO3 |
| Individual Assignment (Report) (2000 words) | N/A | N/A | No | 40 | SILO1, SILO2 |
| Digital Strategic Marketing Plan (Group Report) (2500 words) | N/A | N/A | No | 30 | SILO1 |
Melbourne (Bundoora), 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.00 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exercise | N/A | N/A | No | 30 | SILO2, SILO3 |
| Individual Assignment (Report) (2000 words) | N/A | N/A | No | 40 | SILO1, SILO2 |
| Digital Strategic Marketing Plan (Group Report) (2500 words) | N/A | N/A | No | 30 | SILO1 |
City Campus, 2020, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.00 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exercise | N/A | N/A | No | 30 | SILO2, SILO3 |
| Individual Assignment (Report) (2000 words) | N/A | N/A | No | 40 | SILO1, SILO2 |
| Digital Strategic Marketing Plan (Group Report) (2500 words) | N/A | N/A | No | 30 | SILO1 |