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DIGITAL MARKETING

MKT5DMA

2020

Credit points: 15

Subject outline

Digital Marketing is one of the most important issues facing marketing today. This subject is designed to educate you in the area of digital marketing and provide a strategic framework to assess and implement various digital marketing tactics. You will explore the most up-to-date practices for search marketing, social media marketing, mobile marketing, digital strategy and planning and digital marketing as a whole. You will examine the evolution of communication and its implications on marketing strategy in a contemporary landscape where traditional and digital media coexist and interact.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Daniel Rayne

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Integrate and apply digital marketing theory and skills to practical situations by carrying out effective evidence based research
02. Critically analyse information relevant to an organisational problem to evaluate potential solutions and develop digital platforms
03. Apply codes or practice relevant to the discipline

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Daniel Rayne

Class requirements

Lecture/SeminarWeek: 10 - 22
One 3.00 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Individual reflection (1000 words)Students will be provided each week with a reflective / knowledge-based exercise

N/AN/AN/ANo30SILO2, SILO3

Individual Assignment (Report) (2000 words)

N/AN/AN/ANo40SILO1, SILO2

Digital Strategic Marketing Plan (Group Report) (2500 words)

N/AN/AN/ANo30SILO1

City Campus, 2020, Semester 1, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Daniel Rayne

Class requirements

Lecture/SeminarWeek: 10 - 22
One 3.00 hours lecture/seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Individual reflection (1000 words)Students will be provided each week with a reflective / knowledge-based exercise

N/AN/AN/ANo30SILO2, SILO3

Individual Assignment (Report) (2000 words)

N/AN/AN/ANo40SILO1, SILO2

Digital Strategic Marketing Plan (Group Report) (2500 words)

N/AN/AN/ANo30SILO1

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Daniel Rayne

Class requirements

Lecture/SeminarWeek: 31 - 43
One 3.00 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Individual reflection (1000 words)Students will be provided each week with a reflective / knowledge-based exercise

N/AN/AN/ANo30SILO2, SILO3

Individual Assignment (Report) (2000 words)

N/AN/AN/ANo40SILO1, SILO2

Digital Strategic Marketing Plan (Group Report) (2500 words)

N/AN/AN/ANo30SILO1

City Campus, 2020, Semester 2, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Daniel Rayne

Class requirements

Lecture/SeminarWeek: 31 - 43
One 3.00 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Individual reflection (1000 words)Students will be provided each week with a reflective / knowledge-based exercise

N/AN/AN/ANo30SILO2, SILO3

Individual Assignment (Report) (2000 words)

N/AN/AN/ANo40SILO1, SILO2

Digital Strategic Marketing Plan (Group Report) (2500 words)

N/AN/AN/ANo30SILO1