APPLIED MARKET RESEARCH
MKT5AMR
2020
Credit points: 15
Subject outline
In this subject you will learn to develop an ability to understand the role and scope of the marketing research activity within a firm, in both national and international settings and to engender confidence in critical thinking regarding decisions relating to marketing research practice. The relationship between marketing strategy and marketing research will be explored, with a view to highlighting the importance of aligning the research process with the required strategic marketing outcomes. Particular attention is paid to developing an understanding of commonly used research methodologies and of their application. Additionally, you will be presented with specific computer based tools for understanding and interpreting data in order to assist in managerial decision making.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Marthin Nanere
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 5 - Masters
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
A Concise Guide to Market Research
Resource Type: Book
Resource Requirement: Prescribed
Author: Marko Sarstedt and Erik Mooi
Year: 2018
Edition/Volume: N/A
Publisher: Soringer Texts
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Marketing Research
Resource Type: Book
Resource Requirement: Recommended
Author: Burns, A.C and Bush, R.F
Year: 2017
Edition/Volume: International Edition
Publisher: Pearson
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Melbourne (Bundoora), 2020, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
City Campus, 2020, Semester 1, Night
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Melbourne (Bundoora), 2020, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
Computer LaboratoryWeek: 31 - 43
One 2.00 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 1.00 hour seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
City Campus, 2020, Semester 2, Night
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
Computer LaboratoryWeek: 31 - 43
One 2.00 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 1.00 hour seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |