mkt5amr applied market research
APPLIED MARKET RESEARCH
MKT5AMR
2020
Credit points: 15
Subject outline
In this subject you will learn to develop an ability to understand the role and scope of the marketing research activity within a firm, in both national and international settings and to engender confidence in critical thinking regarding decisions relating to marketing research practice. The relationship between marketing strategy and marketing research will be explored, with a view to highlighting the importance of aligning the research process with the required strategic marketing outcomes. Particular attention is paid to developing an understanding of commonly used research methodologies and of their application. Additionally, you will be presented with specific computer based tools for understanding and interpreting data in order to assist in managerial decision making.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
A Concise Guide to Market Research
Resource TypeBook
Resource RequirementPrescribed
AuthorMarko Sarstedt and Erik Mooi
Year2018
Edition/VolumeN/A
PublisherSoringer Texts
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research
Resource TypeBook
Resource RequirementRecommended
AuthorBurns, A.C and Bush, R.F
Year2017
Edition/VolumeInternational Edition
PublisherPearson
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
City Campus, 2020, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Melbourne (Bundoora), 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 31 - 43
One 2.00 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 1.00 hour seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
City Campus, 2020, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 31 - 43
One 2.00 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 1.00 hour seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignmentEach student has to do applied assignment using digital Asteroid database | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignmentEach student has to write a proposal | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student2-3 students per group. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |