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mkt5acd advanced consumer decision making

ADVANCED CONSUMER DECISION MAKING

MKT5ACD

2020

Credit points: 15

Subject outline

This subject is about understanding and anticipating the consumer in all of us, and gaining an appreciation of the centrality of consumer behaviour insight to the marketing function and the development of successful/leading edge marketing strategies. This subject draws upon relevant theories and concepts derived from the Consumer Behaviour literature, as well as other related human behaviour disciplines such as digital technology, psychology, sociology and anthropology. This subject equips the students, as current and future managers, with the knowledge and practice to develop insightful marketing strategies and make effective marketing decisions.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Consumer Behaviour - Buying, having, being

Resource TypeBook

Resource RequirementPrescribed

AuthorMichael Solomon et. al.

Year2019

Edition/VolumeN/A

PublisherPearson

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Intended Learning Outcomes

01. Apply advanced consumer behaviour theories to the complex decision-making process when confronted with purchase situations
02. Demonstrate critical reading and digital analytical skills to advanced marketing concepts involved in the decision-making process.
03. Demonstrate high level research skills, integrate ideas and apply the conventions of attribution and citation accurately.
04. Apply advanced consumer behaviour theories to real world managerial challenges including strategy development and digital transformation
05. Examine and incorporate key issues of sustainability and ethical concepts in advancing the consumer decision making process

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Block ModeWeek: 10 - 14
Three 3.00 hours block mode per study period on any day including weekend during the day from week 10 to week 14 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*
Test 2 hours (equivalent to 2500 words) Students are assessed based on their understanding of the subject and its application to practise.N/AN/AN/ANo60SILO1, SILO2, SILO3, SILO4, SILO5
One 1000 word individual presentation/Activities Students learn how to improvise their presentations skills/ or participation by addressing class activities and producing appropriate texts in response.N/AN/AN/ANo10SILO1, SILO4, SILO5
One Team project (equivalent to 2000 words per student; 4 in a group) Demonstrate competence in being able to produce cogent arguments that identify arguable issues and take account of team responsibility.N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*
Test 2 hours (equivalent to 2500 words) Students are assessed based on their understanding of the subject and its application to practise.N/AN/AN/ANo60SILO1, SILO2, SILO3, SILO4, SILO5
One 1000 word individual presentation/Activities Students learn how to improvise their presentations skills/ or participation by addressing class activities and producing appropriate texts in response.N/AN/AN/ANo10SILO1, SILO4, SILO5
One Team project (equivalent to 2000 words per student; 4 in a group) Demonstrate competence in being able to produce cogent arguments that identify arguable issues and take account of team responsibility.N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Block ModeWeek: 31 - 35
Three 3.00 hours block mode per study period on weekdays during the day from week 31 to week 35 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*
Test 2 hours (equivalent to 2500 words) Students are assessed based on their understanding of the subject and its application to practise.N/AN/AN/ANo60SILO1, SILO2, SILO3, SILO4, SILO5
One 1000 word individual presentation/Activities Students learn how to improvise their presentations skills/ or participation by addressing class activities and producing appropriate texts in response.N/AN/AN/ANo10SILO1, SILO4, SILO5
One Team project (equivalent to 2000 words per student; 4 in a group) Demonstrate competence in being able to produce cogent arguments that identify arguable issues and take account of team responsibility.N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*
Test 2 hours (equivalent to 2500 words) Students are assessed based on their understanding of the subject and its application to practise.N/AN/AN/ANo60SILO1, SILO2, SILO3, SILO4, SILO5
One 1000 word individual presentation/Activities Students learn how to improvise their presentations skills/ or participation by addressing class activities and producing appropriate texts in response.N/AN/AN/ANo10SILO1, SILO4, SILO5
One Team project (equivalent to 2000 words per student; 4 in a group) Demonstrate competence in being able to produce cogent arguments that identify arguable issues and take account of team responsibility.N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5