mkt3srm social media and relationship marketing
SOCIAL MEDIA AND RELATIONSHIP MARKETING
MKT3SRM
2020
Credit points: 15
Subject outline
Social media and relationship marketing is one of the most important areas in marketing today. This subject covers the evolution of communication in a new landscape where traditional and digital media coexist. With an increasing amount of marketing budgets going towards social and unpaid promotion, marketers now face significant challenges in achieving strategic outcomes. You will explore the interaction between traditional and social media, the use of social media platforms (including YouTube, Facebook, Twitter, LinkedIn, Google Plus+, etc.),consumer behaviour in social media, the role of social media in integrated marketing communication campaigns, the metrics and analytics associated with such digital campaigns and the application of Big Data in digital marketing.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorGreg Jamieson
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites MKT1MDP or equivalent
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Social Media Marketing
Resource TypeBook
Resource RequirementRecommended
AuthorTracy L. Tuten, and Michael R. Solomon
Year2013
Edition/VolumeN/A
PublisherPearson
ISBN132551799
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Social Media Marketing: A Strategic Approach
Resource TypeBook
Resource RequirementPrescribed
AuthorDonald I. Barker, Melissa Barker, Nicholas F. Bormann, Krista E. Neher
Year2016
Edition/VolumeN/A
PublisherCengage Learning Australia
ISBN1305502752
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group Project (Part A) - Social Media Audit (Digital Storytelling)4 minute video + PowerPoint presentation (8 Minutes presentation per group of four) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |
Individual Project (Part B) - Social Media Marketing Plan2000 words | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4 |
Final Examination2 Hours Examination (2000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Singapore (SIM), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group Project (Part A) - Social Media Audit (Digital Storytelling)4 minute video + PowerPoint presentation (8 Minutes presentation per group of four) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |
Individual Project (Part B) - Social Media Marketing Plan2000 words | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4 |
Final Examination2 Hours Examination (2000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |