mkt3sox social marketing
SOCIAL MARKETING
MKT3SOX
2020
Credit points: 15
Subject outline
In this subject you will learn about social marketing. Social marketing is the application of marketing principles to solve social problems. Increasingly social marketing is developing its own theory base and also drawing on research in allied areas such as health communication. It is increasingly being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems in poverty, public health, road safety, racism and climate communication and change, along with environmental issues. In this subject you will be introduced to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjectsMKT3SEM
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Social Marketing
Resource TypeBook
Resource RequirementRecommended
AuthorEagle and Kotler et. al
Year2014
Edition/VolumeN/A
PublisherPearson
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Social Marketing Learner Resource
Resource TypeBook
Resource RequirementPrescribed
AuthorDidasko Digital
Year2019
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |