mkt3sox social marketing

SOCIAL MARKETING

MKT3SOX

2020

Credit points: 15

Subject outline

In this subject you will learn about social marketing. Social marketing is the application of marketing principles to solve social problems. Increasingly social marketing is developing its own theory base and also drawing on research in allied areas such as health communication. It is increasingly being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems in poverty, public health, road safety, racism and climate communication and change, along with environmental issues. In this subject you will be introduced to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjectsMKT3SEM

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Social Marketing

Resource TypeBook

Resource RequirementRecommended

AuthorEagle and Kotler et. al

Year2014

Edition/VolumeN/A

PublisherPearson

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Social Marketing Learner Resource

Resource TypeBook

Resource RequirementPrescribed

AuthorDidasko Digital

Year2019

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Understand the key principles of social marketing
02. Identify the ethical issues around the implementation of social marketing campaigns
03. Use social marketing theories to analyse real-world social and health problems
04. Use social marketing theories to recommend creative solutions
05. Use social marketing theories to evaluate social marketing campaigns
06. Communicate effectively; in writing, verbally and electronically

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo15SILO1, SILO2, SILO3, SILO6

One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

One individual case-study (1,250-word equivalency)

N/AN/AN/ANo30SILO1, SILO2, SILO3, SILO4, SILO5

Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions

N/AN/AN/ANo15SILO4, SILO5

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo15SILO1, SILO2, SILO3, SILO6

One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

One individual case-study (1,250-word equivalency)

N/AN/AN/ANo30SILO1, SILO2, SILO3, SILO4, SILO5

Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions

N/AN/AN/ANo15SILO4, SILO5

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo15SILO1, SILO2, SILO3, SILO6

One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

One individual case-study (1,250-word equivalency)

N/AN/AN/ANo30SILO1, SILO2, SILO3, SILO4, SILO5

Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions

N/AN/AN/ANo15SILO4, SILO5

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo15SILO1, SILO2, SILO3, SILO6

One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

One individual case-study (1,250-word equivalency)

N/AN/AN/ANo30SILO1, SILO2, SILO3, SILO4, SILO5

Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions

N/AN/AN/ANo15SILO4, SILO5