SOCIAL MARKETING
MKT3SOX
2020
Credit points: 15
Subject outline
In this subject you will learn about social marketing. Social marketing is the application of marketing principles to solve social problems. Increasingly social marketing is developing its own theory base and also drawing on research in allied areas such as health communication. It is increasingly being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems in poverty, public health, road safety, racism and climate communication and change, along with environmental issues. In this subject you will be introduced to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Malliga Marimuthu
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites: N/A
Incompatible subjects: MKT3SEM
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Social Marketing
Resource Type: Book
Resource Requirement: Recommended
Author: Eagle and Kotler et. al
Year: 2014
Edition/Volume: N/A
Publisher: Pearson
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Social Marketing Learner Resource
Resource Type: Book
Resource Requirement: Prescribed
Author: Didasko Digital
Year: 2019
Edition/Volume: N/A
Publisher: Didasko Group
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO6 |
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issueTo be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One individual case-study (1,250-word equivalency) | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions | N/A | N/A | No | 15 | SILO4, SILO5 |