mkt3smx strategic marketing
STRATEGIC MARKETING
MKT3SMX
2020
Credit points: 15
Subject outline
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectYes
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB and MKT1MDX
Co-requisitesN/A
Incompatible subjectsMKT3SMK
Equivalent subjectsMKT3SMK
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing Planning and Strategy
Resource TypeBook
Resource RequirementRecommended
AuthorReed, P.
Year2010
Edition/Volume3rd EDN
PublisherTHOMSON
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Strategic Marketing Learner Resource
Resource TypeBook
Resource RequirementPrescribed
AuthorDidasko Digital
Year2019
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Strategic Marketing: Decision Making and Planning
Resource TypeBook
Resource RequirementRecommended
AuthorReed, P.
Year2014
Edition/VolumeN/A
PublisherCengage
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 11, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 45 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |