STRATEGIC MARKETING
MKT3SMX
2020
Credit points: 15
Subject outline
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Malliga Marimuthu
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: Yes
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB and MKT1MDX
Co-requisites: N/A
Incompatible subjects: MKT3SMK
Equivalent subjects: MKT3SMK
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Marketing Planning and Strategy
Resource Type: Book
Resource Requirement: Recommended
Author: Reed, P.
Year: 2010
Edition/Volume: 3rd EDN
Publisher: THOMSON
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Strategic Marketing Learner Resource
Resource Type: Book
Resource Requirement: Prescribed
Author: Didasko Digital
Year: 2019
Edition/Volume: N/A
Publisher: Didasko Group
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Strategic Marketing: Decision Making and Planning
Resource Type: Book
Resource Requirement: Recommended
Author: Reed, P.
Year: 2014
Edition/Volume: N/A
Publisher: Cengage
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 11, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 45 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words) | N/A | N/A | No | 20 | SILO1, SILO2 |
Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions | N/A | N/A | No | 15 | SILO2, SILO4 |
Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words) | N/A | N/A | No | 30 | SILO2, SILO3, SILO4 |
Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS | N/A | N/A | No | 35 | SILO1, SILO2, SILO3, SILO4 |