SOCIAL MARKETING

MKT3SEM

2020

Credit points: 15

Subject outline

In this subject you will learn about social marketing. Social marketing is the application of marketing principles to solve social problems. Increasingly social marketing is developing its own theory base and also drawing on research in allied areas such as health communication. It is increasingly being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems in poverty, public health, road safety, racism and climate communication and change, along with environmental issues. In this subject you will be introduced to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Phil Trebilcock

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: MKT1MDP or enrolment in LBBEM, LBC, LBBC, LBB, LBF, LBBHR, LBIB, LBBS, LBBTH, LBBAB, LZBMM, LZCFA, HBHS, HBHSB, ABABU

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Social Marketing

Resource Type: Book

Resource Requirement: Recommended

Author: Eagle and Kotler et. al

Year: 2014

Edition/Volume: N/A

Publisher: Pearson

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Understand the key principles of social marketing

02. Identify the ethical issues around the implementation of social marketing campaigns

03. Use social marketing theories to analyse real-world social and health problems

04. Use social marketing theories to recommend creative solutions

05. Use social marketing theories to evaluate social marketing campaigns

06. Communicate effectively; in writing, verbally and electronically

Albury-Wodonga, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 10 - 22
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 10 to week 22 and delivered via online.

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5

Bendigo, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 10 - 22
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 10 to week 22 and delivered via online.

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 10 - 22
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 10 to week 22 and delivered via online.

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5

Mildura, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 10 - 22
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 10 to week 22 and delivered via online.

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5

Shepparton, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 10 - 22
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 10 to week 22 and delivered via online.

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5

Vietnam (Hanoi University), 2020, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 31 - 43
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 31 to week 43 and delivered via online.

WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5

Sydney, 2020, Study period 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 10 - 22
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 10 to week 22 and delivered via online.

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5

Singapore (SIM), 2020, Week 05-16, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

Unscheduled Online ClassWeek: 5 - 16
One 1.00 hour unscheduled online class per week on any day including weekend during the day from week 5 to week 16 and delivered via online.

WorkShopWeek: 5 - 16
One 2.00 hours workshop per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation15 minute presentation followed by questions and written slides - 1000 word equivalency per student	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3, SILO6
One 1 hour mid semester exam - optional 10%Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options.	N/A	N/A	N/A	No	null	SILO1
One Individual report (1500 words per student)Literature review and social marketing intervention/plan on a social issue	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination (Open text)Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4, SILO5