mkt3mre market, audience and social research
MARKET, AUDIENCE AND SOCIAL RESEARCH
MKT3MRE
2020
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesMKT1MDP
Co-requisitesN/A
Incompatible subjectsMKT2MRE
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing Research
Resource TypeBook
Resource RequirementPrescribed
AuthorBurns, A.C., Veeck, A. and Bush, R.F
Year2017
Edition/Volume8th edition
PublisherPearson Education Limited, England
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Questionnaire Design and Administration
Resource TypeBook
Resource RequirementRecommended
AuthorFrazer, L. and Lawley, M.
Year2000
Edition/VolumeN/A
PublisherJohn Wiley and Sons
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
SPSS Version 20.0 for Windows: Anaysis without Anguish
Resource TypeBook
Resource RequirementRecommended
AuthorCoakes, S.J
Year2012
Edition/VolumeN/A
PublisherJohn Wiley and Sons
ISBN978-1-118-33776-9
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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Vietnam (Hanoi University), 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 31 - 43
One 2.00 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 1.00 day seminar per week on weekdays during the day from week 31 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
2-hour Final Examination | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
Weekly SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | N/A | N/A | No | 10 | SILO1, SILO2, SILO5 |
Team Research ProposalTeam based. 2-3 students per team/1,000-words per student | N/A | N/A | No | 10 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Team Research Report with Findings and RecommendationsTeam-based, 2-3 students per team/1,500 words per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Ongoing Individual Data Collection and Data Entry exerciseEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | N/A | N/A | No | 10 | SILO1, SILO4, SILO5 |