MARKET, AUDIENCE AND SOCIAL RESEARCH
MKT3MRE
2020
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Marthin Nanere
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: MKT1MDP
Co-requisites: N/A
Incompatible subjects: MKT2MRE
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Marketing Research
Resource Type: Book
Resource Requirement: Prescribed
Author: Burns, A.C., Veeck, A. and Bush, R.F
Year: 2017
Edition/Volume: 8th edition
Publisher: Pearson Education Limited, England
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Questionnaire Design and Administration
Resource Type: Book
Resource Requirement: Recommended
Author: Frazer, L. and Lawley, M.
Year: 2000
Edition/Volume: N/A
Publisher: John Wiley and Sons
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
SPSS Version 20.0 for Windows: Anaysis without Anguish
Resource Type: Book
Resource Requirement: Recommended
Author: Coakes, S.J
Year: 2012
Edition/Volume: N/A
Publisher: John Wiley and Sons
ISBN: 978-1-118-33776-9
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Vietnam (Hanoi University), 2020, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
Computer LaboratoryWeek: 31 - 43
One 2.00 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 1.00 day seminar per week on weekdays during the day from week 31 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
2-hour Final Examination | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
Weekly SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | N/A | N/A | No | 10 | SILO1, SILO2, SILO5 |
Team Research ProposalTeam based. 2-3 students per team/1,000-words per student | N/A | N/A | No | 10 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Team Research Report with Findings and RecommendationsTeam-based, 2-3 students per team/1,500 words per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Ongoing Individual Data Collection and Data Entry exerciseEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | N/A | N/A | No | 10 | SILO1, SILO4, SILO5 |