FOOD AND FIBRE MARKETS

MKT3FFM

2020

Credit points: 15

Subject outline

Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. The subject is delivered in intensive format, through face-to-face delivery in block-mode delivery at the Albury/Wodonga Campus. The subject draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Timothy Clune

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: Yes

Subject particulars

Subject rules

Prerequisites: Must be enrolled in Course LBBAB, or obtain LBBAB Course Coordinator approval.

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: Students enrolled in Bachelor of Business at Albury-Wodonga Campus, meeting minimum requirements, are eligible for enrolment in this subject as an elective.

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Demonstrate an understanding of the physical and economic features that support the sustainability of agribusinesses and their supply chains in regional economies.

02. Identify and evaluate the range of market opportunities available to firms operating in the agribusiness environment.

03. Evaluate various concepts of strategy and marketing management and recommend appropriate strategic directions that exploit market opportunities and/or the organisational capabilities of agribusiness firms and their supply chains.

04. Formulate and assemble a coherent marketing strategy and tactical program to enable agribusiness firms to achieve their stated objective/s.

05. Compare and contrast theoretical frameworks and industry implementation of strategies for the development and implementation of marketing strategy.

06. Reflect on practical application of theoretical marketing frameworks in the context of other subjects to demonstrate an understanding of the students relative preparedness for entering the workforce.

Albury-Wodonga, 2020, Week 05-16, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Timothy Clune

Class requirements

Block ModeWeek: 8 - 8
Five 8.00 hours block mode per study period on any day including weekend during the day from week 8 to week 8 and delivered via face-to-face.
This intensive component will be held during the week prior to Orientation Week. Students will be required to complete an online quiz based on provided reading prior to the delivery of the intensive block course.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Pre-Block mode Assignment (1000 word equivalent)Assessment to be submitted prior to the beginning of the place-based intensive.	N/A	N/A	N/A	No	20	SILO1
Case Study(1500 word equivalent) This task will draw on discussions and activities undertaken during workshops.	N/A	N/A	N/A	No	40	SILO2, SILO3, SILO4
Major Assignment (2000 word equivalent)This assessment will require students to apply the knowledge they have gained throughout the subject.	N/A	N/A	N/A	No	40	SILO5, SILO6