ADVERTISING AND SALES PROMOTION

MKT3ADV

2020

Credit points: 15

Subject outline

In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Malliga Marimuthu

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Integrated Advertising, Promotion, and Marketing Communications

Resource Type: Book

Resource Requirement: Prescribed

Author: Clow and Baack

Year: 2018

Edition/Volume: 8th Global Edition

Publisher: Pearson

ISBN: 9781292222691

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages

02. Select appropriate media for implementing an advertising campaign

03. Develop and present an advertising campaign in a professional manner

04. Recognise the creative issues that need to be considered in an advertising campaign

05. Develop and enhance skills to work in a group for developing appropriate advertising campaigns.

Bendigo, 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One, 2-hour final examinationEquivalent to 2000 words	N/A	N/A	N/A	No	50	SILO1, SILO4
One, Mid semester test (1 hour)Equivalent to 1000 words	N/A	N/A	N/A	No	20	SILO1, SILO4
Integrated Marketing Communication Campaign essay & Oral presentationGroup Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One, 2-hour final examinationEquivalent to 2000 words	N/A	N/A	N/A	No	50	SILO1, SILO4
One, Mid semester test (1 hour)Equivalent to 1000 words	N/A	N/A	N/A	No	20	SILO1, SILO4
Integrated Marketing Communication Campaign essay & Oral presentationGroup Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4, SILO5

Vietnam (Hanoi University), 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One, 2-hour final examinationEquivalent to 2000 words	N/A	N/A	N/A	No	50	SILO1, SILO4
One, Mid semester test (1 hour)Equivalent to 1000 words	N/A	N/A	N/A	No	20	SILO1, SILO4
Integrated Marketing Communication Campaign essay & Oral presentationGroup Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4, SILO5