mkt3adv advertising and sales promotion

ADVERTISING AND SALES PROMOTION

MKT3ADV

2020

Credit points: 15

Subject outline

In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.

SchoolLa Trobe Business School (Pre 2022)

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Integrated Advertising, Promotion, and Marketing Communications

Resource TypeBook

Resource RequirementPrescribed

AuthorClow and Baack

Year2018

Edition/Volume8th Global Edition

PublisherPearson

ISBN9781292222691

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages

02. Select appropriate media for implementing an advertising campaign

03. Develop and present an advertising campaign in a professional manner

04. Recognise the creative issues that need to be considered in an advertising campaign

05. Develop and enhance skills to work in a group for developing appropriate advertising campaigns.

Subject options

Select to view your study options…

Bendigo, 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One, 2-hour final examinationEquivalent to 2000 words	N/A	N/A	N/A	No	50	SILO1, SILO4
One, Mid semester test (1 hour)Equivalent to 1000 words	N/A	N/A	N/A	No	20	SILO1, SILO4
Integrated Marketing Communication Campaign essay & Oral presentationGroup Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One, 2-hour final examinationEquivalent to 2000 words	N/A	N/A	N/A	No	50	SILO1, SILO4
One, Mid semester test (1 hour)Equivalent to 1000 words	N/A	N/A	N/A	No	20	SILO1, SILO4
Integrated Marketing Communication Campaign essay & Oral presentationGroup Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4, SILO5

Vietnam (Hanoi University), 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One, 2-hour final examinationEquivalent to 2000 words	N/A	N/A	N/A	No	50	SILO1, SILO4
One, Mid semester test (1 hour)Equivalent to 1000 words	N/A	N/A	N/A	No	20	SILO1, SILO4
Integrated Marketing Communication Campaign essay & Oral presentationGroup Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4, SILO5