mkt2mre market, audience and social research

MARKET, AUDIENCE AND SOCIAL RESEARCH

MKT2MRE

2020

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School (Pre 2022)

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsNo

Available as ElectiveYes

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesMKT1MDP

Co-requisitesN/A

Incompatible subjectsMKT3MRE

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Marketing Research

Resource TypeBook

Resource RequirementPrescribed

AuthorAlan Wilson

Year2018

Edition/Volume4th edition

PublisherPalgrave Macmillan

ISBN9781352001112

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

The purpose, design and administration of a questionnaire for data collection

Resource TypeBook

Resource RequirementRecommended

AuthorMarshall, Gill

Year2005

Edition/VolumeN/A

PublisherElsevier Ltd

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research

Resource TypeBook

Resource RequirementRecommended

AuthorBurns, A.C., Veeck, A. and Bush, R.F

Year2017

Edition/Volume8th edition

PublisherPearson Education Limited, England

ISBN1-29-215326-1

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

SPSS Version 20.0 for Windows: Anaysis without Anguish

Resource TypeBook

Resource RequirementRecommended

AuthorCoakes, S.J

Year2013

Edition/VolumeN/A

PublisherJohn Wiley and Sons

ISBN978-1-118-33776-9

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business

02. Design a research proposal for a business organisation or a research project.

03. Design a questionnaire for a business organisation or research project.

04. Present research findings and recommendations for a business organisation in a report format.

05. Manipulate and analyse marketing data using SPSS program.

Subject options

Select to view your study options…

Albury-Wodonga, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Bendigo, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Mildura, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Shepparton, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Sydney, 2020, Study period 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Sydney, 2020, Study period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 46 - 0
One 2.00 hours computer laboratory per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.

SeminarWeek: 46 - 0
One 1.00 hour seminar per week on weekdays during the day from week 46 to week 0 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5