MARKET, AUDIENCE AND SOCIAL RESEARCH

MKT2MRE

2020

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Marthin Nanere

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 2 - UG

Exchange Students: No

Available as Elective: Yes

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: MKT1MDP

Co-requisites: N/A

Incompatible subjects: MKT3MRE

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Marketing Research

Resource Type: Book

Resource Requirement: Prescribed

Author: Alan Wilson

Year: 2018

Edition/Volume: 4th edition

Publisher: Palgrave Macmillan

ISBN: 9781352001112

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

The purpose, design and administration of a questionnaire for data collection

Resource Type: Book

Resource Requirement: Recommended

Author: Marshall, Gill

Year: 2005

Edition/Volume: N/A

Publisher: Elsevier Ltd

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Marketing Research

Resource Type: Book

Resource Requirement: Recommended

Author: Burns, A.C., Veeck, A. and Bush, R.F

Year: 2017

Edition/Volume: 8th edition

Publisher: Pearson Education Limited, England

ISBN: 1-29-215326-1

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

SPSS Version 20.0 for Windows: Anaysis without Anguish

Resource Type: Book

Resource Requirement: Recommended

Author: Coakes, S.J

Year: 2013

Edition/Volume: N/A

Publisher: John Wiley and Sons

ISBN: 978-1-118-33776-9

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business

02. Design a research proposal for a business organisation or a research project.

03. Design a questionnaire for a business organisation or research project.

04. Present research findings and recommendations for a business organisation in a report format.

05. Manipulate and analyse marketing data using SPSS program.

Albury-Wodonga, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Bendigo, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Mildura, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Shepparton, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Sydney, 2020, Study period 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5

Sydney, 2020, Study period 3, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

Computer LaboratoryWeek: 46 - 0
One 2.00 hours computer laboratory per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.

SeminarWeek: 46 - 0
One 1.00 hour seminar per week on weekdays during the day from week 46 to week 0 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
2-hour Final Examination (equivalent to 2000 words)	N/A	N/A	N/A	No	50	SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS	N/A	N/A	N/A	No	20	SILO4, SILO5
Team Research Proposal (500 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team	N/A	N/A	N/A	No	20	SILO1, SILO4, SILO5