MARKETING: STAND AND DELIVER

MKT1MDX

2020

Credit points: 15

Subject outline

Marketing: Stand and Deliver is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Malliga Marimuthu

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 1 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisites: N/A

Incompatible subjects: MKT1MDP

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Marketing: Stand and Deliver Learner Resource

Resource Type: Book

Resource Requirement: Prescribed

Author: Didasko Digital

Year: 2018

Edition/Volume: N/A

Publisher: Didasko Group

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Marketing Principles

Resource Type: Book

Resource Requirement: Recommended

Author: Pride, William M., et al.

Year: 2014

Edition/Volume: 2ND ASI PACIFIC ED

Publisher: CENGAGE LEARNING, SOUTH MELBOURNE

ISBN: 9780170254793

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Principles of Marketing eBook

Resource Type: Book

Resource Requirement: Recommended

Author: Armstrong. G et al.

Year: 2017

Edition/Volume: N/A

Publisher: Pearson

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Apply the philosophy of marketing to basic business decisions

02. Describe how the business environment impacts on the application of key marketing theories

03. Apply key marketing principles to a given market situation in individual and group settings

04. Describe the integration of basic marketing theories and make realistic recommendations in a given market situation

05. Present an argument (orally or in writing that is suitable for a set marketing audience, addressing the digital business environment supported by research, marketing theory and thorough referencing

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5

Online (Didasko), 2020, Study block 12, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 50 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5

Online (Didasko), 2020, Study block 2, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 6 - 17
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 6 to week 17 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5

Online (Didasko), 2020, Study block 5, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5

Online (Didasko), 2020, Study block 7, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 28 - 39
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual 1,500 word ReportTo be submitted via Turnitin in the LMS link provided	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3, SILO4
Business report & oral presentation (equivalent to 1,000 words)Submit business report (15%) (1,000 words per student). and 5 mins presentation (10%). This assessment will report on the graduate capability of speaking and enhance the enterprise communication skill	N/A	N/A	N/A	No	25	SILO2, SILO5
Individual Test (equivalent to 1,000 words)Multiple-choice test conducted online	N/A	N/A	N/A	No	20	SILO1, SILO3
Team Oral Presentation (equivalent to 500 words per student)Submit a report equivalent to 500-words per student & presentation of 2 minutes per student	N/A	N/A	N/A	No	15	SILO2, SILO5