mkt1mdp fundamentals of marketing
FUNDAMENTALS OF MARKETING
MKT1MDP
2020
Credit points: 15
Subject outline
Marketing: Fundaments of Marketing is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorElaine Plant
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 1 - UG
Available as ElectiveYes
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsTHS1LTM OR MKT2MPP OR MKT1FMK
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Principles of Marketing eBook
Resource TypeBook
Resource RequirementPrescribed
AuthorArmstrong, G. et. al.
Year2017
Edition/Volume7e
PublisherPearson
ISBN9781488611841
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Albury-Wodonga, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Bendigo, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Carlton (Carlton College Sport), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
China (Si Chuan Uni), 2020, Semester 1, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Mildura, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Shepparton, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Vietnam (Hanoi University), 2020, Semester 1, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
China (Si Chuan Uni), 2020, Semester 2, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Vietnam (Hanoi University), 2020, Semester 2, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Sydney, 2020, Study period 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Sydney, 2020, Study period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 31 - 42
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
Sydney, 2020, Study period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 0 - 0
One 2.00 hours seminar per week on weekdays during the day from week 0 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |
China (ECNU), 2020, Week 08-23, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 8 - 23
One 2.00 hours seminar per week on weekdays during the day from week 8 to week 23 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| 2-hour final examination (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4 |
| Business report & oral presentation Submit business report (15%) 1000-words per student, and (10%) 5 mins presentation. | N/A | N/A | No | 25 | SILO2, SILO5 |
| Individual test Equivalent to 1000-words. | N/A | N/A | No | 20 | SILO1, SILO3 |
| Team oral presentation Submit a report equivalent to 500-words per student & presentation of 2 minutes per student). | N/A | N/A | No | 15 | SILO2, SILO5 |