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FUNDAMENTALS OF MARKETING

MKT1MDP

2020

Credit points: 15

Subject outline

Marketing: Fundaments of Marketing is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Elaine Plant

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 1 - UG

Available as Elective: Yes

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: THS1LTM OR MKT2MPP OR MKT1FMK

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Principles of Marketing eBook

Resource Type: Book

Resource Requirement: Prescribed

Author: Armstrong, G. et. al.

Year: 2017

Edition/Volume: 7e

Publisher: Pearson

ISBN: 9781488611841

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Apply the philosophy of marketing to basic business decisions.
02. Describe how the business environment impacts on the application of key marketing theories
03. Apply key marketing principles to a given market situation in individual and group settings.
04. Describe the integration of basic marketing theories and make realistic recommendations in a given market situation
05. Present an argument (orally or in writing that is suitable for a set marketing audience, addressing the digital business environment supported by research, and marketing theory.

Albury-Wodonga, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Bendigo, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Carlton (Carlton College Sport), 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

China (Si Chuan Uni), 2020, Semester 1, Blended

Overview

Online enrolment: No

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Mildura, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Shepparton, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Phil Trebilcock

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Vietnam (Hanoi University), 2020, Semester 1, Blended

Overview

Online enrolment: No

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Melbourne (Bundoora), 2020, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

China (Si Chuan Uni), 2020, Semester 2, Blended

Overview

Online enrolment: No

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Vietnam (Hanoi University), 2020, Semester 2, Blended

Overview

Online enrolment: No

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Sydney, 2020, Study period 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Sydney, 2020, Study period 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 31 - 42
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

Sydney, 2020, Study period 3, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 0 - 0
One 2.00 hours seminar per week on weekdays during the day from week 0 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5

China (ECNU), 2020, Week 08-23, Blended

Overview

Online enrolment: No

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 8 - 23
One 2.00 hours seminar per week on weekdays during the day from week 8 to week 23 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

2-hour final examination (equivalent to 2000 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO4

Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.

N/AN/AN/ANo25SILO2, SILO5

Individual testEquivalent to 1000-words.

N/AN/AN/ANo20SILO1, SILO3

Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).

N/AN/AN/ANo15SILO2, SILO5