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MANAGING MEDIA RELATIONS IN SPORT

MGT5MSM

2020

Credit points: 15

Subject outline

This subject aims to develop you as a leader in sport by introducing you to strategic issues in the management of the relationship between sport organisations or athletes and the media, including the selection of appropriate strategies in promoting the achievements of sport organisations and athletes, critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal and to critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Ashleigh-Jane Thompson

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Intended Learning Outcomes

01. Appraise and select appropriate strategies in promoting the achievements of sport organisations and athletes
02. Critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal
03. Critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes
04. Demonstrate the ability to operate effectively in a media conference.
05. Recognise and discuss the current commercial and contextual relationships between the media and sport industries

City Campus, 2020, Week 07-08, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Ashleigh-Jane Thompson

Class requirements

SeminarWeek: 7 - 8
Four 8.00 hours seminar per study period on any day including weekend during the day from week 7 to week 8 and delivered via blended.
This subject will be delivered in blended mode of delivery, including intensive blocks of two consecutive days

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Sport Media Reflection (1000 words)

N/AN/AN/ANo20SILO3, SILO5

Sport Crisis Strategy (2500 words)

N/AN/AN/ANo40SILO1, SILO2, SILO3, SILO5

Communication Self Analysis (750 Words)

N/AN/AN/ANo15SILO4

Media Channels Analysis (1000 words and a 5 minute presentation)

N/AN/AN/ANo25SILO1, SILO5