SPORT MEDIA
MGT2SME
2020
Credit points: 15
Subject outline
In this subject you will examine the historical development of the relationship between sport and the media. You will look at the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. You will develop an understanding of the nature of the sport media nexus, learn skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: David Lowden
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 2 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Sport and the Media: Managing the Nexus
Resource Type: Book
Resource Requirement: Prescribed
Author: Nicholson, M. and Kerr, A.
Year: N/A
Edition/Volume: 2ND EDITION
Publisher: LONDON: ROUTLEDGE
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: David Lowden
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | N/A | N/A | No | 50 | SILO2 |
One 1000-word written media release (individual)Order of Importance list and written release | N/A | N/A | No | 20 | SILO2 |
Three, online quizzes (individual) (1500 words equivalent)Requires extensive reading | N/A | N/A | No | 30 | SILO1, SILO3 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ashleigh-Jane Thompson
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | N/A | N/A | No | 50 | SILO2 |
One 1000-word written media release (individual)Order of Importance list and written release | N/A | N/A | No | 20 | SILO2 |
Three, online quizzes (individual) (1500 words equivalent)Requires extensive reading | N/A | N/A | No | 30 | SILO1, SILO3 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: David Lowden
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | N/A | N/A | No | 50 | SILO2 |
One 1000-word written media release (individual)Order of Importance list and written release | N/A | N/A | No | 20 | SILO2 |
Three, online quizzes (individual) (1500 words equivalent)Requires extensive reading | N/A | N/A | No | 30 | SILO1, SILO3 |