mgt1smk sport marketing
SPORT MARKETING
MGT1SMK
2020
Credit points: 15
Subject outline
In this subject you will examine the relationship between marketing and sport. You will learn the basic principles of marketing and how they apply to sporting organisations (professional and amateur), sport codes, players/athletes and sports events. You will explore the special nature of the sport market, including developing an understanding of the sport consumer and how non sports organisations, particularly businesses, use sport to achieve their objectives. By the end of this subject you should be able to research and write a basic marketing plan and understand how to evaluate its effectiveness.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDavid Lowden
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 1 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Introduction to Sport Marketing
Resource TypeBook
Resource RequirementPrescribed
AuthorSmith, A. & Stewart, B.
Year2015
Edition/Volume2nd Edition
PublisherRoutledge, London
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDavid Lowden
Class requirements
LectureWeek: 31 - 43
One 1.00 hour lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 2.00 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Sports Marketing Plan 1, (1,250 words equivalent) (Individual Project) | N/A | N/A | No | 30 | SILO2, SILO3 |
Sports Marketing Plan 2, 2000 words per student (Group project) Maximum 3 students per group | N/A | N/A | No | 40 | SILO2, SILO3 |
Three online quizzes (1,250 words equivalent) Requires extensive reading | N/A | N/A | No | 30 | SILO1 |
Carlton (Carlton College Sport), 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDavid Lowden
Class requirements
LectureWeek: 31 - 43
One 1.00 hour lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 2.00 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Sports Marketing Plan 1, (1,250 words equivalent) (Individual Project) | N/A | N/A | No | 30 | SILO2, SILO3 |
Sports Marketing Plan 2, 2000 words per student (Group project) Maximum 3 students per group | N/A | N/A | No | 40 | SILO2, SILO3 |
Three online quizzes (1,250 words equivalent) Requires extensive reading | N/A | N/A | No | 30 | SILO1 |