MARKETING LAW
LST3MAL
Not currently offered
Credit points: 15
Subject outline
This subject introduces students to the way in which the law affects marketing activities. A number of specific legal issues relevant to the marketing of goods and services are identified such as intellectual property law, product liability, the law regulating various selling techniques, restrictive trade practices, privacy, electronic commerce and anti-spam laws. The subject is designed to raise students' awareness of the issues and develop their skills to achieve compliance with the law.
School: La Trobe Law School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Francine Rochford
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 2 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: LST2THL OR LST2BSL
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: BLAWML Marketing Law Bendigo
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
BE: Marketing and the Law
Resource Type: Book
Resource Requirement: Prescribed
Author: Sweeney, Bender, Kourmadias
Year: N/A
Edition/Volume: latest ed
Publisher: LexisNexis
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A