lst3mal marketing law
MARKETING LAW
LST3MAL
Not currently offered
Credit points: 15
Subject outline
This subject introduces students to the way in which the law affects marketing activities. A number of specific legal issues relevant to the marketing of goods and services are identified such as intellectual property law, product liability, the law regulating various selling techniques, restrictive trade practices, privacy, electronic commerce and anti-spam laws. The subject is designed to raise students' awareness of the issues and develop their skills to achieve compliance with the law.
SchoolLa Trobe Law School
Credit points15
Subject Co-ordinatorFrancine Rochford
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesLST2THL OR LST2BSL
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjects BLAWML Marketing Law Bendigo
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
BE: Marketing and the Law
Resource TypeBook
Resource RequirementPrescribed
AuthorSweeney, Bender, Kourmadias
YearN/A
Edition/Volumelatest ed
PublisherLexisNexis
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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