SOCIAL MEDIA PRACTICE AND JOURNALISM
JRN5SMP
2020
Credit points: 15
Subject outline
This subject develops a sophisticated understanding of social media practice in journalism, public relations and other forms of communication. The subject analyses why we share and why it matters, irrespective of the social media platform. It will give students an immersive view of the many uses of social media in communication and how to identify best practices in finding and distributing information with these tools. Students will use social media platforms to research story ideas, identify potential sources, develop media campaigns, and to tell stories in live formats. The subject also provides students with the opportunity to: Set up social media accounts with appropriate personal and professional information; Manage verification issues with social media; Demonstrate a high level of competence in writing social media posts; Develop a social media strategy; Analyse audiences and measuring success via social media channels
School: Humanities and Social Sciences (Pre 2022)
Credit points: 15
Subject Co-ordinator: Natalie McKenna
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 5 - Masters
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Students should be enrolled in Any HUSS Postgraduate course or LMDC
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Tell Everyone: Why we share and why it matters
Resource Type: Book
Resource Requirement: Recommended
Author: Alfred Hermida
Year: 2014
Edition/Volume: N/A
Publisher: Doubleday
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
City Campus, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Natalie McKenna
Class requirements
WorkShopWeek: 31 - 43
One 3.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Quiz - 2000 word equivalentEstablishing social media presence and developing an active social media profile. | N/A | N/A | No | 30 | SILO2, SILO5, SILO6 |
Oral Presentation - The digital self 2000 word equivalent | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
Social media campaign or real time reporting exercise. 2500 word equivalent with oral presentationFeedback provided to the oral presentation can be incorporated in the written submission. Feedback via the LMS. | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |