ele4emt applied management for engineers

APPLIED MANAGEMENT FOR ENGINEERS

ELE4EMT

2020

Credit points: 15

Subject outline

The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.

SchoolEngineering and Mathematical Sciences (Pre 2022)

Credit points15

Subject Co-ordinatorEddie Custovic

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Understanding the Australian legal system

Resource TypeBook

Resource RequirementPrescribed

AuthorCarvan, J

Year2001

Edition/Volume6TH EDN

PublisherTHOMSON REUTERS (PROFESSIONAL) AUSTRALIA

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing - creating and keeping customers in an e-commerce world

Resource TypeBook

Resource RequirementPrescribed

AuthorZikmoud, WG and D'Amico, M

Year2001

Edition/Volume7TH EDN

PublisherSOUTH-WESTERN COLLEGE PUBLISHING

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Analyse and evaluate the impact of marketing on society and business.

02. Apply legal principles as they affect practising engineers, where appropriate, in the business plan.

03. Analyse and interpret the business and economic environment within which engineers operate to formulate business and marketing strategies.

04. Collaborate, cooperate, and work effectively as part of a team to produce a business plan.

05. Write a clear, concise and well-structured business plan and deliver an engaging and persuasive oral presentation.

Subject options

Select to view your study options…

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorEddie Custovic

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 10 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Assignment - marketing case-study (approx 500 words)	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3
Business Plan, Presentation (approx 2000 words) and related activities	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4, SILO5
3 x online quizzes	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3