APPLIED MANAGEMENT FOR ENGINEERS

ELE4EMT

2020

Credit points: 15

Subject outline

The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.

School: Engineering and Mathematical Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Eddie Custovic

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 4 - UG/Hons/1st Yr PG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Understanding the Australian legal system

Resource Type: Book

Resource Requirement: Prescribed

Author: Carvan, J

Year: 2001

Edition/Volume: 6TH EDN

Publisher: THOMSON REUTERS (PROFESSIONAL) AUSTRALIA

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Marketing - creating and keeping customers in an e-commerce world

Resource Type: Book

Resource Requirement: Prescribed

Author: Zikmoud, WG and D'Amico, M

Year: 2001

Edition/Volume: 7TH EDN

Publisher: SOUTH-WESTERN COLLEGE PUBLISHING

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Analyse and evaluate the impact of marketing on society and business.

02. Apply legal principles as they affect practising engineers, where appropriate, in the business plan.

03. Analyse and interpret the business and economic environment within which engineers operate to formulate business and marketing strategies.

04. Collaborate, cooperate, and work effectively as part of a team to produce a business plan.

05. Write a clear, concise and well-structured business plan and deliver an engaging and persuasive oral presentation.

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolment: No

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Eddie Custovic

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 10 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Assignment - marketing case-study (approx 500 words)	N/A	N/A	N/A	No	20	SILO1, SILO2, SILO3
Business Plan, Presentation (approx 2000 words) and related activities	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4, SILO5
3 x online quizzes	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3