MARKETING ECONOMICS
ECO3MKE
Not currently offered
Credit points: 15
Subject outline
In this subject, students learn tools from recent developments in economics for marketing. Topics covered include strategic pricing and product differentiation, economics of advertising, innovation, diffusion and product life-cycles, hedonics and marketing under imperfect information. Analytical and problem solving skills are developed.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Heidi Ryoo
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: Lectures, tutorials, prescribed reading, class discussion
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: ECO1IMI OR BUS1BUE OR ECO1DSM OR ECO1PPA
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Managerial economics
Resource Type: Book
Resource Requirement: Prescribed
Author: Fisher, T. Prentice, D. and Waschik, R.
Year: 2010
Edition/Volume: 2ND
Publisher: ROUTLEDGE
ISBN: 9780415495172
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A