SUSTAINABLE MANAGEMENT & MARKETING

BUS5SMM

2020

Credit points: 15

Subject outline

This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Malliga Marimuthu

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Available as Elective: Yes

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: BUS5MMS

Equivalent subjects: BUS5MMS

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Management: Asia Pacific

Resource Type: Book

Resource Requirement: Recommended

Author: Samson, D., & Daft, R.

Year: N/A

Edition/Volume: 5th Ed

Publisher: Cengage Learning

ISBN: 9780170271059

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Intended Learning Outcomes

01. Appraise the function of marketing and management in generating competitive advantage
02. Critique business strategies for innovation in real-life business situations within sustainable value creation
03. Apply management and marketing concepts from a value exchange perspective
04. Synthesise key management concepts and trends for use in sustainable decision making in contemporary business
05. Undertake business environmental analysis and communicate findings in writing to a variety of stakeholders

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 1, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

Bendigo, 2020, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
Two 2.00 hours seminar per week on weekends during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
Two 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 2, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, LTU Term 5, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 37 - 42
Two 2.00 hours seminar per week on weekdays at night from week 37 to week 42 and delivered via blended.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

City Campus, 2020, LTU Term 5, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 37 - 42
Two 2.00 hours seminar per week on weekdays at night from week 37 to week 42 and delivered via blended.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

On-Line, 2020, Online study period 5 , Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 36 - 42
One 6.00 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 42 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5

Sydney, 2020, Study period 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Subject Instance Co-ordinator: Malliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Annotated Bibliography(1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)

N/AN/AN/ANo30SILO1

Group AssignmentThree to four students per group. Equivalent to 1500 words per student(Case analysis/business plan)

N/AN/AN/ANo30SILO2, SILO3, SILO4, SILO5

Individual Major AssignmentEssay/report (2000 words)

N/AN/AN/ANo40SILO2, SILO3, SILO4, SILO5