bus5amk advanced marketing theory
ADVANCED MARKETING THEORY
BUS5AMK
2020
Credit points: 15
Subject outline
Marketing is a science and it is informed by professional scholarly research in other related disciplines such as psychology, sociology, micro-economics and behavioural sciences. Fundamental theories involved in the philosophy of marketing science and its impact on research will form the foundation of this course. The course provides a brief historical evolution of the theory, review of prominent theories and concepts and also an examination of contemporary and innovative theories. Research topics involved in critical areas of service dominant logic, consumer behaviour and strategic marketing are included to provide relevant knowledge. In addition, ethical, social, environmental and legal considerations relevant to marketing activities will also be emphasised. This will enable you to understand the impact of marketing activities on society. The course will be delivered through seminar sessions and students will be assessed based on the intended learning outcomes.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorAndrew Gilmore
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Enrolment is by application only
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing Theory: A student text
Resource TypeBook
Resource RequirementPrescribed
AuthorMichael Baker and Michael Saren
Year2010
Edition/VolumeN/A
PublisherSage Publications
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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Melbourne (Bundoora), 2020, Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.00 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 20-minute seminar presentation The class contribution item is an assessment of students' speaking skills as they pertain to articulating marketing theory and research propositions. To assess speaking skills, a discrete spoken exercise conducted individually or in pairs is envisaged. Each class will have a group discussion element; students will be asked to introduce, moderate and then summarise the group discussion in each class. | N/A | N/A | No | 20 | SILO1, SILO4 |
| One 3500 word special topic research paper | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| One 2000 word literature critique / enquiry about theory application to practice | N/A | N/A | No | 30 | SILO3 |