ADVANCED MARKETING THEORY
BUS5AMK
2020
Credit points: 15
Subject outline
Marketing is a science and it is informed by professional scholarly research in other related disciplines such as psychology, sociology, micro-economics and behavioural sciences. Fundamental theories involved in the philosophy of marketing science and its impact on research will form the foundation of this course. The course provides a brief historical evolution of the theory, review of prominent theories and concepts and also an examination of contemporary and innovative theories. Research topics involved in critical areas of service dominant logic, consumer behaviour and strategic marketing are included to provide relevant knowledge. In addition, ethical, social, environmental and legal considerations relevant to marketing activities will also be emphasised. This will enable you to understand the impact of marketing activities on society. The course will be delivered through seminar sessions and students will be assessed based on the intended learning outcomes.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Andrew Gilmore
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 5 - Masters
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Enrolment is by application only
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Marketing Theory: A student text
Resource Type: Book
Resource Requirement: Prescribed
Author: Michael Baker and Michael Saren
Year: 2010
Edition/Volume: N/A
Publisher: Sage Publications
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Melbourne (Bundoora), 2020, Semester 1, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.00 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 20-minute seminar presentationThe class contribution item is an assessment of students' speaking skills as they pertain to articulating marketing theory and research propositions. To assess speaking skills, a discrete spoken exercise conducted individually or in pairs is envisaged. Each class will have a group discussion element; students will be asked to introduce, moderate and then summarise the group discussion in each class. | N/A | N/A | No | 20 | SILO1, SILO4 |
One 3500 word special topic research paper | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4, SILO5 |
One 2000 word literature critique / enquiry about theory application to practice | N/A | N/A | No | 30 | SILO3 |