DIGITAL BUSINESS

BUS3DBX

2020

Credit points: 15

Subject outline

In this subject you will develop and enhance your online research and communication skills. In doing so you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commence, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Suzanne Young

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB and student must have completed at least 240 credit points of subjects relevant to this course.

Co-requisites: N/A

Incompatible subjects: BUS3DIG

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Digital Business Learner Resource

Resource Type: Book

Resource Requirement: Prescribed

Author: Didasko Digital

Year: 2019

Edition/Volume: N/A

Publisher: Didasko Group

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Evaluate different types of business problems given the impact of digital change.

02. Apply systems thinking principles to understand and analyse complex business problems both defined and impacted by digital.

03. Engage and communicate effectively in diverse virtual (digital teams to complete complex tasks.

04. Assess and design your personal online brand

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Suzanne Young

Class requirements

Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)	N/A	N/A	N/A	No	20	SILO1
Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	25	SILO3
Individual Business Analysis Report(Equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2
Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	15	SILO4

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Suzanne Young

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)	N/A	N/A	N/A	No	20	SILO1
Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	25	SILO3
Individual Business Analysis Report(Equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2
Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	15	SILO4

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Suzanne Young

Class requirements

Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)	N/A	N/A	N/A	No	20	SILO1
Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	25	SILO3
Individual Business Analysis Report(Equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2
Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	15	SILO4

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Suzanne Young

Class requirements

Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)	N/A	N/A	N/A	No	20	SILO1
Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	25	SILO3
Individual Business Analysis Report(Equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2
Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	15	SILO4

Online (Didasko), 2020, Study block 8, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Suzanne Young

Class requirements

Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)	N/A	N/A	N/A	No	20	SILO1
Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	25	SILO3
Individual Business Analysis Report(Equivalent to 2000 words)	N/A	N/A	N/A	No	40	SILO1, SILO2
Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)	N/A	N/A	N/A	No	15	SILO4