SOCIAL MEDIA AND VISUALISATION

BUS2SMV

2020

Credit points: 15

Subject outline

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Kok-Leong Ong

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 2 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: Must have completed 60cps of Level 1 subjects OR BUS1DIB

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

Intended Learning Outcomes

01. Explain the role of social media in a customer-focused environment of modern businesses.

02. Demonstrate how social media, using visualisation and data story telling, can be used to engage the customer effectively.

03. Analyse and communicate the implication of new technological developments that can become agents of disruption to businesses.

04. Design effective social media campaigns and apply appropriate data story telling through visualisation for a given business problem.

Melbourne (Bundoora), 2020, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Kok-Leong Ong

Class requirements

WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hours of learning and assessment activities each week prior to class.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class group workshop submission1,000-word equivalent per group member	N/A	N/A	N/A	No	30	SILO1, SILO3
Develop a social media campaign strategy for a given business problem1,500-word individual report	N/A	N/A	N/A	No	35	SILO2, SILO4
Story telling through the creation of a video/slide deck containing suitable visualisation1,500-word individual report	N/A	N/A	N/A	No	35	SILO1, SILO2, SILO3, SILO4