EVENT PROJECT

THS3SCE

2019

Credit points: 15

Subject outline

In this capstone subject you will build on the knowledge you have gained from previous studies in your degree. You will gain an understanding of the role and process of developing a strategic plan for staging community events. You will explore the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process. You will apply the previous knowledge you have acquired to develop your strategic plan and will also produce a media release to promote your event. You will have the opportunity of developing an event.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS3EOP and (MKT1MDP or BUS1BUF)

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing). Preference will be given to students who have this subject as core in their degree or major or are studying the Bachelor of Business (Tourism and Hospitality) or the major in Tourism and Hospitality.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsEvent Management: an Introduction, 2nd editionPrescribedBladen, C., Kennell, J., Abson, E., and Wilde, N. (2018)Routledge

Graduate capabilities & intended learning outcomes

01. Apply knowledge and skills to design and deliver event services and experiences.

Activities:
Strategic Plan, Media Release
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Integrate a broad and coherent elementary, theoretical and operational knowledge of events as an interdisciplinary field of research and practice.

Activities:
Strategic Plan, Seminar and Online Activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Work together with key stakeholders to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts.

Activities:
Strategic Plan
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

04. Apply cognitive skills to collect, analyse and synthesise information to develop solutions and evaluate outcomes for routine events problems

Activities:
Strategic Plan, Media Release, Seminar and Online Activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

05. Reflect on student's own conduct and the performance of others to improve their own interpersonal skills and independent learning capabilities in routine event settings.

Activities:
Seminar and Online Activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2019, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Lecture Week: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"Approximately 3 hours of online learning and assessment activities per week."

Assessments

Assessment elementComments% ILO*
One x Media Release (500 words) (Individual)This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research20 01, 04
One x Strategic Plan (3,000 words) (Individual)This assessment will report on the Graduate Capability of Quantitative Literacy & Discipline Specific Knowledge and Skills50 01, 02, 03, 04
Seminar and On-Line Activities (800 word equivalent)Students complete on-line exercises and engage in activities in the seminar. Weekly seminar activities (5%), 10 x On-line Quizzes (25%)30 02, 04, 05

Melbourne, 2019, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"Approximately 3 hours of online learning and assessment activities per week."

Lecture Week: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
One x Media Release (500 words) (Individual)This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research20 01, 04
One x Strategic Plan (3,000 words) (Individual)This assessment will report on the Graduate Capability of Quantitative Literacy & Discipline Specific Knowledge and Skills50 01, 02, 03, 04
Seminar and On-Line Activities (800 word equivalent)Students complete on-line exercises and engage in activities in the seminar. Weekly seminar activities (5%), 10 x On-line Quizzes (25%)30 02, 04, 05

Singapore (SIM), 2019, Week 28-40, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 28 - 40
One 2.0 hours seminar per week on weekdays during the day from week 28 to week 40 and delivered via face-to-face.
"Approximately 3 hours of online learning and assessment activities per week."

Lecture Week: 28 - 40
One 3.0 hours lecture per week on weekdays during the day from week 28 to week 40 and delivered via online.

Assessments

Assessment elementComments% ILO*
One x Media Release (500 words) (Individual)This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research20 01, 04
One x Strategic Plan (3,000 words) (Individual)This assessment will report on the Graduate Capability of Quantitative Literacy & Discipline Specific Knowledge and Skills50 01, 02, 03, 04
Seminar and On-Line Activities (800 word equivalent)Students complete on-line exercises and engage in activities in the seminar. Weekly seminar activities (5%), 10 x On-line Quizzes (25%)30 02, 04, 05