MARKETING MANAGEMENT

MKT5MMA

2019

Credit points: 15

Subject outline

In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the the design and implementation of the marketing plan, including decisions relating to the marketing mix.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorPeter Vitartas

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Management, 15th EdPrescribedKotler, P. and Keller, K.L, 2016Pearson

Graduate capabilities & intended learning outcomes

01. Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.

Activities:
Seminar, case studies, class activities
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Inquiry/Research)

02. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively addressing the problem or issue.

Activities:
Seminar, case study, library research, exam
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Critically formulate a considered position, employing a range of frameworks, which addresses societal, economic, political, cultural or global concerns.

Activities:
Seminar, class discussion, report
Related graduate capabilities and elements:
Literacies and Communication Skills (Speaking,Cultural Literacy)

04. Communicate effectively through oral tasks appropriate to varied contexts and audiences

Activities:
Seminar, presentation, role play, class discussion
Related graduate capabilities and elements:
Literacies and Communication Skills (Speaking,Cultural Literacy)

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2019, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Vitartas

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

WorkShop Week: 10 - 22
One 1.0 hours workshop per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (Total 2.5 h) (equiv. 2500 words)30 01, 02, 03, 04
One 2,500-word individual major assignment40 02, 03
One class presentation/case study analysis (individual equiv 750 words)15 03, 04
In-class active learning activity (equiv. 500 words)Participation and completion of in-class activity15 01, 02

City Campus, 2019, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Vitartas

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

WorkShop Week: 31 - 43
One 1.0 hours workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (Total 2.5 h) (equiv. 2500 words)30 01, 02, 03, 04
One 2,500-word individual major assignment40 02, 03
One class presentation/case study analysis (individual equiv 750 words)15 03, 04
In-class active learning activity (equiv. 500 words)Participation and completion of in-class activity15 01, 02

Melbourne, 2019, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Vitartas

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

WorkShop Week: 10 - 22
One 1.0 hours workshop per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (Total 2.5 h) (equiv. 2500 words)30 01, 02, 03, 04
One 2,500-word individual major assignment40 02, 03
One class presentation/case study analysis (individual equiv 750 words)15 03, 04
In-class active learning activity (equiv. 500 words)Participation and completion of in-class activity15 01, 02

Melbourne, 2019, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Vitartas

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

WorkShop Week: 31 - 43
One 1.0 hours workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (Total 2.5 h) (equiv. 2500 words)30 01, 02, 03, 04
One 2,500-word individual major assignment40 02, 03
One class presentation/case study analysis (individual equiv 750 words)15 03, 04
In-class active learning activity (equiv. 500 words)Participation and completion of in-class activity15 01, 02

Sydney, 2019, Study Period 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Vitartas

Class requirements

Lecture Week: 31 - 42
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

WorkShop Week: 31 - 42
One 1.0 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (Total 2.5 h) (equiv. 2500 words)30 01, 02, 03, 04
One 2,500-word individual major assignment40 02, 03
One class presentation/case study analysis (individual equiv 750 words)15 03, 04
In-class active learning activity (equiv. 500 words)Participation and completion of in-class activity15 01, 02

Vietnam (ForeignTradeUni), 2019, Week 35-39, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Vitartas

Class requirements

Seminar Week: 35 - 39
One 3.0 hours seminar other recurrence on any day including weekend during the day from week 35 to week 39 and delivered via face-to-face.
"block mode delivery"

Assessments

Assessment elementComments% ILO*
In-class test (Total 2.5 h) (equiv. 2500 words)30 01, 02, 03, 04
One 2,500-word individual major assignment40 02, 03
One class presentation/case study analysis (individual equiv 750 words)15 03, 04
In-class active learning activity (equiv. 500 words)Participation and completion of in-class activity15 01, 02