ANALYTICS IN PRACTICE

BUS5AP

2019

Credit points: 15

Subject outline

This subject will bridge the business process with the mechanics and technical processes of analytics to enable actionable, meaningful and relevant solutions to be delivered in the appropriate business context. The focus will be on the various business processes, methodologies and techniques that students can apply to achieve an analytical outcome that meets the end-users' intentions and needs, as any analytics performed is only meaningful if the results addresses the business problem. Students will learn and experience first hand the end to end process of carrying out analytics to satisfy the three constraints: customer needs, business problem and technology thus, delivering relevant and actionable outcomes.


SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorKok-Leong Ong

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites N/A

Co-requisites BUS5PA and BUS5VA

Incompatible subjects N/A

Equivalent subjects N/A

Special conditions N/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsThe Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical SolutionsRecommendedMichael Gilliland, 2010Wiley US
ReadingsVisual Analytics for Management: Translational Science and Applications in PracticeRecommendedElliot Bendoly and# Sacha Clark, 2016Routledge

Graduate capabilities & intended learning outcomes

01. Understanding and appreciation of the various business processes, methodologies and techniques available for applying analytics in a business context

Activities:
Lectures and workshops
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Demonstrate advanced problem and data analysis capability

Activities:
Lecture, workshops and assignments
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Demonstrate advanced capability with the application of analytics tools

Activities:
Lecture, workshops and assignments
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Manage data in an ethical manner

Activities:
Lecture, workshops and assignments
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

05. Clearly articulate the results to clients, and engage clients in a professional and productive manner

Activities:
Lecture, workshops and assignments
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

City Campus, 2019, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment size120

Enrolment information Limits of learning space Order of application

Subject Instance Co-ordinatorKok-Leong Ong

Class requirements

Lecture/Workshop Week: 31 - 43
One 3.0 hours lecture/workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Assignment, problem identification and formulation of analytical tasks (1250 words )This assessment will report on the Graduate Capabilities of Critical thinking and Inquiry/research.30 01, 02
Assignment, data analytics tasks (2500 words)This assessment will report on Graduate Capabilities of Discipline specific knowledge and skills, Quantitative/Digital literacy, Creative problem solving, and Ethical behaviour.50 02, 03, 04
Report and presentation, details of the analytics task(s) for stakeholders (1000 words)This assessment will report on the Graduate Capabilities of Writing, Speaking and Teamwork.20 01, 05