ENTREPRENEURSHIP IN GLOBAL MARKETS

BUA5ENP

Not currently offered

Credit points: 15

Subject outline

Entrepreneurship is a symbol of business tenacity and achievement. Once the province of small business, leading edge corporate activity now involves an infusion of entrepreneurial thinking into large organisational structures. This change represents a response to the growing number of new and sophisticated competitors in the global market, as well as recognition that firms continue to lose some of their most talented people, who leave to become small business entrepreneurs. In this subject you will examine the entrepreneurial perspective, which frequently combines leadership, innovation and the assumption of risk beyond security. You will then work through the challenges involved in transforming an innovation or an idea for a vibrant business venture.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorVanessa Ratten

Available to Study Abroad StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.

Co-requisitesN/A

Incompatible subjects BUO5ENP, MGT5EBP

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Demonstrate effective public speaking and research skills by working cooperatively with group members

Activities:
Present orally research undertaken of a successful entrepreneurial business and defend against critique of the research
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)

02. Evaluate how and why the entrepreneurial phenomenon exists, what makes entrepreneurs so successful, applying appropriate theories of entrepreneurship.

Activities:
Provide an analysis of successful entreprenerial knowledge, skills, attitudes, and behaviours
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Write a business plan for a new business start-up, demonstrating creative problem solving and thinking

Activities:
The development of a detailed new business start-up plan with supporting marketing and financial data
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

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Subject not currently offered - Subject options not available.