Staff profile

Dr Matthew

Dr Matthew Ruby


College of Science, Health and Engineering

School of Psychology and Public Health

Department of Psychology and Counselling



B.A. (Colby College); M.A. (University of British Columbia); Ph.D. (University of British Columbia)



Membership of professional associations

Society for Personality and Social Psychology; Society for the Psychological Study of Social Issues

Area of study


Research specialisation

- Social psychology

Teaching units

PSY1EFP Experimental Foundations of Psychological Science

PSY2ACH Abnormal, Clinical, and Health Psychology

PSY2SOC Social Psychology

PSY2DEV Developmental Psychology

PSY3RPA Research Project A

PSY3RPB Research Project B

PSY3PAS Psychological Assessment 

PSY3PIN Psychological Interventions

PSY3CCG Psychology of Culture, Communities, and Global Citizenship

Recent publications

Hartmann, C., Ruby, M.B., Schmidt, P., & Siegrist, M. (2018). Brave, health- conscious and environmentally friendly - Positive impressions of insect food product consumers. Food Quality and Preference, 68, 64-71.

Sprösser, G., Imada, I., Furumitsu, I., Rozin, P., Ruby, M.B., Arbit, N., Fischler, C., Schupp, H. T., & Renner, B. (2018). What constitutes traditional and modern eating? The case of Japan. Nutrients, 10(2), 118.

Rozin, P., Ruby, M.B., & Cohen, A.B. (in press). Food and eating. Chapter to appear in Handbook of Cultural Psychology (2nd Ed.).

Sproesser, G., Ruby, M.B., Arbit, N., Rozin, P., Schupp, H., & Renner, B. (2017). The Eating Motivation Survey in three countries: Results from the USA, India, and Germany. Public Health Nutrition, 21(3), 515-525.

Arbit, N.I., Ruby, M.B., Spoesser, G., Renner, B., Schupp, H., & Rozin, P. (2017). Spheres of moral concern, moral engagement, and food choice in the USA and Germany. Food Quality and Preference, 62, 38-44

Sproesser, G., Klusmann, V., Ruby, M.B., Arbit, N.I., Rozin, P., Schupp, H, & Renner, B. (2017). The Positive Eating Scale: Relationship with objective health parameters and validity in Germany, the USA, and India. Psychology and Health, 23, 1-27.

Arbit, N.I., Ruby, M.B., & Rozin, P. (2017). Development and validation of the Meaning of Food in Life Questionnaire (MFLQ): Evidence for a new construct to explain eating behavior. Appetite, 59, 35-45.

Ruby, M.B., Alvarenga, M.S., Rozin, P., Kirby, T., Richer, E., & Rutsztein, G. (2016). Attitudes toward beef and vegetarians in Argentina, Brazil, France, and the USA. Appetite, 96, 546-554.

Ruby, M.B., Rozin, P., & Chan, C. (2015). Determinants of willingness to eat insects in the USA and India. Journal of Insects as Food and Feed, 1, 215-225.

Piazza, J., Ruby, M.B., Watkins, H., Luong, M., Kulik, J., & Loughnan, S. (2015). Rationalizing meat consumption: The 4 Ns. Appetite, 91, 114-128.

Ruby, M. B. (2014). Human Nutrition- Vegetarianism. In M. Dikeman & C. E. Devine (Eds.), The Encylopedia of Meat Sciences (2nd Ed., pp. 135-139). London: Academic Press.

Rozin, P., & Ruby, M. B. (2014). Skal vi bide tilbage? [Biting back at bugs]. momentum+, 4, 18-20.

Dar-Nimrod, I., Cheung, B.Y., Ruby, M.B., & Heine, S.J. (2014). Can merely learning about obesity genes affect eating behavior? Appetite, 81, 269-276.

Ruby, M.B., Heine, S.J, Kamble, S., Cheng, T.K., & Waddar, M. (2013). Compassion and contamination: Cultural differences in vegetarianism. Appetite, 71, 340- 348.

Ruby, M.B., Falk, C.F., Heine, S.J., Villa, C., & Silberstein, O. (2012). Not all collectivisms are equal: Opposing preferences for ideal affect between East Asians and Mexicans. Emotion, 12, 1206-1209.

Ruby, M.B., & Heine, S.J. (2012). Too close to home: Factors predicting meat avoidance. Appetite, 59, 47-52. 

Ruby, M.B. (2012). Vegetarianism: A blossoming field of study. Appetite, 58, 141-150.

Ruby, M.B., & Heine, S.J. (2011). Meat, morals, and masculinity. Appetite, 56, 447-450.

Ruby, M.B., Dunn, E., & Perrino, A., Gillis, R., & Viel, S. (2011). The invisible benefits of exercise. Health Psychology, 30(1), 67-74.

Heine, S.J., & Ruby, M.B. (2010). Cultural psychology. Wiley Interdisciplinary Reviews: Cognitive Science, 1(2), 254-266.