Sleeping rough


A bag with room for extra belongings, the street swag is made of super lightweight waterproofed canvas with a high-density foam mattress. It offers its users a degree of comfort, warmth and protection from the weather.

Designed for those living on the streets, its discrete appearance and camouflage colours, offer some safety for those who need to be invisible.

Jean Madden who developed the swag acknowledges that street swags don’t solve the whole problem of homelessness. “It’s not enough,” she said. “It’s not the only answer. But how is letting them sleep on concrete tonight helping them?” I am so lucky that I live in a time when the work that needs to be done can be done”.

Join Jean in her campaign to comfort the homeless.


Jean Madden is the founder and Managing Director of the Charity Street Swags Ltd. Her Street Swags are produced by prisoners and distributed to the homeless around Australia.

Jean is the recipient of the Queensland young Australian of the year in 2010. She has also won the Index Award – the most prestigious design award in the world.

Distribution has since been carried out from Darwin to Tasmania with assistance from national partners including the St Vincent de Paul society, Mission Australia and the Salvation Army, With prisoners at Grafton correctional centre joining in to help manufacture them.

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