Diet & Identity: the rise of Veganism

Plant based food diets are on the rise with an increasing number of people choosing veganism in Melbourne and globally. Why do people make this choice and how does this relate to their sense of identity? What are the psychological and sociological aspects of diet and food choice in light of the rise of veganism and other food trends?


  • Dr Joanna McMillan,Adjunct Senior Research Fellow, La Trobe University
  • Dr Matthew Ruby, Psychology Lecturer, La Trobe University
  • Maureen (Mo) Wyse is the logistical, front-of-house and marketer with chef, Shannon Martinez, Smith & Daughters restaurant and Smith & Deli.
  • Richard Cornish, award-winning food writer (Fairfax Good Food and Epicure) and author

Recorded on 18 April 2018 at the Sofitel Arthur Streeton Auditorium

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