He said residents in regional Victoria deserve access to high quality education that is unique, relevant and meets the needs of their communities.
‘These courses have been designed and introduced in direct response to local demand,’ said Professor Speed.
‘The Bachelor of Business (Sport Development and Management) is the only course of its kind specifically designed for regional communities.
‘This new course – which is being offered exclusively in Bendigo, blends business fundamentals with sport and community development,’ said Professor Speed.
Professor Speed said that the new Bachelor of Business (Event Management/Marketing) has kicked off to a great start this year.
He said Groovin the Moo organisers have given an incredible opportunity for 10 of the new local students to work on developing the Bendigo leg of this large scale musical festival touring regional Australia.
‘Business demands have evolved considerably over the past few years with both the sport and events industries experiencing recent transformations.
‘In the past 10 years, sport has transitioned from a largely instrumental activity, to one used by a range of governments, NGOs and other organisations to facilitate broader health, social and economic outcomes in communities,’ says Professor Speed.
‘Event Management is one of the fastest-growing sectors in business, injecting millions into the Victorian economy each year. In Bendigo alone, the number of major events held annually by the City of Greater Bendigo has jumped from 12 to 52 over the past three years.’
Professor Speed says community support for these courses has been impressive with strong relationships being forged between the Faculty of Business, Economics & Law and the local sport and event sectors.
Associate Professor of Sport Management, Dr Matthew Nicholson, a leader in the field of sport development, has relocated to Bendigo in order to teach the Bachelor of Business (Sport Development & Management).
The launch will take place at La Trobe Visual Arts Centre in View Street on Tuesday 7 May 2013.
Zerin Knight, Regional Media and Communications Manager (Acting)
T+ 61 3 5444 7375, M + 61 4 2846 3161