La Trobe's new website goes mobile-first

La Trobe University has launched a new-look website and, in a first for the Australian higher education sector, has opted for a mobile-first design.

La Trobe Senior Deputy Vice-Chancellor Professor John Rosenberg said design of the site had been informed by extensive research and involved two years of planning and development.

‘Mobile access to our website has increased by a massive 80 per cent over the past year. With the increased take up of smart phones and tablets among students, we expect that figure will only grow,’ Professor Rosenberg said.

‘While many university websites are designed to suit users on desktop computers, our design process started by referencing the latest trends in mobile app design. 

‘Other leading edge design trends, such as horizontal parallax scrolling, have also been integrated to deliver a visually engaging way of displaying content.

‘The strong, confident design and use of bold colours embodies the University’s near 50 year old core values of bold thinking and challenging convention.

‘We think the new design demonstrates our desire to engage with communities across the world about the important and exciting developments occurring at La Trobe University,’ he said. 

The design process included extensive stakeholder consultations, review of strategic directions and web statistics, investigation of audience behaviours, information needs and preferences, emerging trends and a focus on key audience groups.

The new design incorporates an updated information architecture, making it easier for a diverse range of user groups to find relevant information and the application of the new ‘skin’ to many of the existing pages. 

‘The launch of the new design is the first step in an iterative process. We will continue to innovate, updating our digital content structures to respond to audience needs and interests, and developing new site functionality to enable greater interaction between the University and community.’

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Tim Mitchell, Media and Communications: T 03 9479 5246 | M 0437 457780