Sports Economics subject on iTunes U

Sports EconomicsThird year subject ‘Sports Economics’ has been launched as an iTunes U Course, offering recorded lectures and readings every week while being taught during the second semester.
‘The subject is about the application of economic principles and practices to professional sports, which as we know is a huge industry,’ says lecturer Dr Liam Lenten. ‘The current media, business and community saturation around the coverage of the Olympic Games is hard evidence of that.’

iTunes U Courses is a new delivery method from Apple Corporation which allows a worldwide audience to access freely available course teaching material through iTunes at the same time as students, regardless of location or enrolment.

La Trobe University is the first Australian university to provide content on iTunes U courses, having launched the initiative in February 2012. Other universities contributing include Stanford, Oxford University and Yale University.

In semester one, six La Trobe University subjects provided content for iTunes U. Combined they had over 100,000 subscribers to the courses, more than 2.3 million downloads of lectures and material, received national media coverage and were widely promoted by Apple to its vast audience on the iTunes U platform.

Six videos explaining economic concepts through sport will also be part of the learning material.

‘I hope that by framing these economic principles in such a way to target individual interests and sensibilities, these lectures help give a better appreciation of the full potential of what economics is really about,’ says Dr Lenten.

‘I’m delighted that La Trobe University continues to be at the forefront of developments in online digital education,’ says Senior Deputy Vice-Chancellor John Rosenberg. ‘iTunes U courses bring all relevant material together to make it simple for anyone who wants to study a subject, however complex or challenging it might be.‘

Sports Economics course on iTunes U

Dr Liam Lenten
Phone: +61 3 9479 3607

Matt Smith
Media and Communications
+61 3 9479 5513