La Trobe welcomes Ms Sheila O’Sullivan

One of Australia’s foremost public relations practitioners, Ms Sheila O’Sullivan, has been appointed adjunct professor for the Bachelor of Strategic Communication degree at La Trobe University.

Sheila Course coordinator Peter Hughes said the appointment of Sheila O’Sullivan meant the degree now had one of the most respected figures in public relations in Australia playing a leadership role.

“We are thrilled to have Ms O’Sullivan as adjunct professor as she will bring in a high level of industry knowledge,” he said.

“She will also help link the degree to industry bodies such as the Public Relations Institute of Australia, chair the course advisory committee and deliver key addresses to students.”

The Bachelor of Strategic Communication began in 2012 at both Bendigo and Melbourne campuses of La Trobe University. The degree covers the theoretical and practical aspects of public relations.

Ms O’Sullivan’s communications campaigns have been acclaimed in Australia and around the world for the past 20 years. She received the 2003 United Nations Communication Award for her work in guiding the campaign to secure support for East Timorese refugees to become permanent residents in Australia.

She has dedicated herself to encouraging people in local communities, particularly women, to participate in political life. Alongside these roles, Ms O’Sullivan has also developed new and effective models of community engagement. During her career, she has worked extensively in political communication with a wide range of government and community groups, including the Municipal Association of Victoria and local governments.

Ms O’Sullivan was involved in developing the Public Relations Institute of Australia course accreditation program for universities and has been Chairman of the Examination Board of the PRIA nationally. In 2003 she was awarded a Centenary Medal for outstanding services to local government. 

Ms O’Sullivan will begin her role as adjunct professor on 23 July 2012 for a three-year period.

For more information contact course coordinator Dr Peter Hughes on 03 9479 3065 or Kevin Brianton on 03 9479 2513.