Media & Cinema studies lecture

ABC Managing Director, Mark Scott will discuss the rapidly changing media workspace at the annual Media and Cinema Studies public lecture on Wednesday 8 April at 6.30 pm at the State Library Theatrette.

ABC's Mark Scott He will be introduced by La Trobe University’s Deputy Vice Chancellor, Professor Belinda Probert.

Mr Scott was appointed Managing Director at the ABC in 2006. Since then he has overseen considerable development of ABC Online and guided the organization’s digital television plans.

Under his leadership, the ABC and other free-to-air broadcasters have initiated the digital Freeview campaign to raise the Australian public’s awareness of digital television.

Mr Scott said the evolution of Digital Freeview fits with the ABC Charter. “The brief is to connect Australians with high quality, distinctive content,” said Mr Mr Scott. “Now we can see a movement of audiences to consuming content online, and through their mobile phones.”

Another initiative under Mr Scott in 2008, the launch of the ABC’s online media application i-View, has contributed to the redefinition of the ABC as a cross platform media provider, offering on-demand media services via six separate channels.

Describing the ABC’s role online as the “electronic town square” Mr Scott has backed away from any possibility of raising funds through selling advertising – either on-air or online.

“I must say the overwhelming public response I get is that the public feel that they have paid for the ABC and they don’t want us to go aggressively down a commercial road.”
“We have content that our audiences clearly want to consume,” said Mr Scott. “So we need to be able to deliver it to them. Now we haven’t received additional funding for that content distribution, and that puts us under pressure in some ways.”

To hear more from Mark Scott, mark this free Media and Cinema Studies event in your diary.

Who: Mark Scott ABC Managing Director on ‘The changing media workspace.'
What: Media and Cinema Studies lecture
When: Wednesday 8 April at 6.30 pm
Where: State Library Theatrette, 328 Swanston Street, Melbourne, Victoria.
Contact: Mary Debrett, La Trobe University (03) 9479 2167.