Sustainability book to be launched

Dr. Clare D’Souza, La Trobe University, Dr. Mehdi Taghian, Deakin University, and Prof Michael J. Polonsky, Deakin University, are the editors of a forthcoming text on Sustainable Marketing: A strategic approach to social responsibility. The abstract of the book follows.

Sustainable Marketing is a managerially oriented course that addresses the theoretical and practical environmental challenges with three primary objectives such as: providing insights to the different ecological environments in which sustainable marketing strategies and programs are formulated and implemented; examining social responsibility marketing philosophies and practices, policies, procedures and actions intended to enhance stakeholders, societal welfare, quality of life and social justice; and, enabling students to demonstrate effective researching and organisational skills within sustainability for marketing practice area.