Partner CEOs discuss the big business of sport

Over 100 people attended a sold out breakfast symposium to see CEOs Scott Munn, Paul Marsh and Baden Stephenson discuss one of sport’s hottest topics, the commercialisation of sport, on Wednesday morning at Zinc Federation Square.

The discussion, moderated by Director of La Trobe Sport Professor Russ Hoye and hosted by sport media personality Tiffany Cherry, was run in conjunction with the AFL Players’ Association (AFLPA).

The three panellists – all of which are CEOs from one of La Trobe Sport’s industry partners Melbourne City, AFLPA and the Melbourne Rebels – spoke candidly about the crowded Victorian sports landscape and the challenges their organisations face.

CEO of the AFLPA Paul Marsh highlighted the changing traditional broadcast model and rise of mobile and streaming platforms as an area ready for disruption.

“We are already seeing companies like Facebook, Netflix and Amazon start to acquire sports rights so I think we have some interesting and exciting times ahead as this all plays out,” said Marsh.

The executives also talked in depth about their codes moral responsibility to its fans when accepting sponsorship deals, the dawn of new entertainment products such as e-sports, and the growth of women’s sport and the commercial opportunities it presents.

The room was filled with a diverse range of professionals from the sport industry, some of which took to social media to laud the star-studded panel and insightful conversation.

"Informative forum hosted by @LaTrobeSport with @Marsh_Paul @scott_munn @BadenStephenson sharing thoughts on Commercialisation of Sport of recent experience & a look ahead," said CEO of Interact Sport Andrew Walton on Twitter.

La Trobe Sport facilitates over 30,000 placement hours, professional development opportunities, collaborative research and more from its suite of sporting partners.

With more sport-related courses than any other Australian University, La Trobe aims to be the University of Choice for sport.

The AFL Players’ Association and La Trobe Sport are dedicated to shedding light on some of sports biggest issues such as athlete welfare and mental health through their ongoing symposium series.

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