A recent trip to Sri Lanka by senior La Trobe Business School delegates has been very successful in improving engagement and raising awareness of La Trobe in one of our fast-growing markets.
Led by Professor Paul Mather, the delegates and special events strengthened our relationships with key stakeholders and will help increase our recruitment of Sri Lankan students.
A whirlwhind four days
The La Trobe Business School delegation, which also included Professor Tim Marjoribanks, Associate Professor Suzanne Young and Mr Amit Malhotra (La Trobe International), packed a lot into a hectic four days. This included a business breakfast attended by 230 CEOs and Directors, including CEOs of leading Sri Lankan companies.
Held in partnership with the Institute of Charted Accountants of Sri Lanka (ICASL), the breakfast saw Professor Tim Marjoribanks and Associate Professor Suzanne Young speak about one of La Trobe Business School's key focus areas: responsible leadership and the corporate benefits it brings.
'It was a great opportunity to share our knowledge and latest research in this important and growing area with eminent leaders', said Professor Tim Marjoribanks.
'We were very pleased with their keen interest and hope it may help Sri Lankan companies embed responsible leadership into their operating models.'
In his welcome address, Professor Mather spoke about La Trobe University and the business school, raising awareness amongst this high profile group of stakeholders and promoting our capacity to provide executive education.
Workshops, cocktail reception and an articulation agreement
Other events included:
- A very popular workshop on strategic leadership, held in partnership with the Sri Lanka Australia New Zealand Business Chamber, attended by 65 middle managers
- Workshops and guest lectures for PhD students and academics, which may lead to joint research projects with the University of Colombo
- A cocktail reception for industry and education leaders and alumni, with special guest the Australian High Commissioner to Sri Lanka, Her Excellency, Robyn Mudie
- A student expo, attended by 50 high-quality students who spoke one-on-one with senior academics from various faculties about our courses and facilities. The presence of Professor Wenny Rahayu and Mr Nandi Lakshman from SHE, who were visiting Sri Lanka at the time, facilitated joint promotion of programs at the expo and subsequent presentations to agents
- The signing of an articulation agreement with ICASL for undergraduate business programs.
'La Trobe University and the La Trobe Business School are committed to meaningful engagement in Sri Lanka', said Professor Paul Mather, Head of La Trobe Business School.
'The signing of this articulation agreement is significant, not only for the potential inflow of students meeting our entry criteria, but also because it is an opportunity to partner with one of Sri Lanka's premier business bodies'.
Media coverage will boost student recruitment
Media coverage about the delegation has been extensive, with coverage to date including eight major print publications, numerous online articles and TV. We expect more to follow.
La Trobe's scholarship program, worth $300,000 for international students who start in 2015, featured heavily in the coverage.
The success of the trip augers well for a deepening relationship with our Sri Lankan colleagues and future students, commented Professor Mather.