Master of Business Analytics

Course code/s: LMBAN

Course Details
Location	CBD
Course Coordinator	Dr Kok-Leong Ong
Course Code	LMBAN
Available to International students	YES
CRICOS	087774A
Course duration	2 years full-time, or part-time equivalent
Credit Points	240
Exchange opportunity	Yes
Leave of absence available	Yes
Course queries	Current students: ASK La Trobe Prospective students: Future Students

Course Description

The Master of Business Analytics is a specialised degree that aims to equip students with the relevant data analytics and business skills to solve the complex problems of modern businesses. The course is multi-disciplinary, drawing upon knowledge and skills in business, statistics, computer science, and soft personal skills such as communication and critical thinking. The course will cover foundation and advanced business analytics by using state of the art industry tools to show case the application of the knowledge and skills in practice. The course will also have a strong industry presence to ensure that students are kept abreast of the latest development in this field.

Course Intended Learning Outcomes

Introduce students to the context in which analytics fit within an organisation.
Gain an understanding and knowledge of how to capture, organise and manage data in order to support an organisation’s analytical initiatives.
Acquire knowledge of basic methods and techniques of analytics.
Acquire knowledge of advanced techniques of analytics, including how to apply analytics in various practical scenarios.
Understand and acquire knowledge and skills to translate business requirements into actionable outcomes through data.
Gain skills in the use of Enterprise tools, including SAS, R and Python.
Specialise in a vertical industry domain to contextualise the Analytic skills of students
Gain industry experience through completion of industry sourced analytic projects

Course Requirements

The Master of Business Analytics is a two-year full-time program (or its part-time equivalent), studied in English, requiring the successful completion of 240 credit points of study. The program comprises coursework and may include a minor thesis if students elect to complete a specialization using the four electives within the course.

All subjects are worth 15 credit points.
The subjects are listed in the preferred order of study. You must complete all prerequisite subjects prior to enrolling in a core or elective subject.
This degree is designed to be completed within two years of full-time study or part-time equivalent for non-cognate students
LTU0AIM is a not-for-credit subject that students are required to complete at the commencement of their first semester. The subject is designed to enhance the students' knowledge and awareness of issues concerning academic integrity.

Course Structure

To assist with planning your enrolment, download a PDF copy of the study plan guide here: Master of Business Analytics (LMBAN) City Campus 2019

First year

Semester 1	BUS5SMM	BUS5IAF	BUS5BIM	BUS5PB
Semester 1	Sustainable Management & Marketing	Introduction to Accounting and Finance	Business Information Management	Principles of Business Analytics
Semester 2	BUS5SBF	BUS5PA	BUS5VA	BUS5DWR
Semester 2	Statistics for Business and Finance	Predictive Analytics	Visual Analytics	Data Wrangling and R

Second year

Semester 1	BUS5WB	Elective	Elective	Elective
Semester 1	Data Warehousing and Big Data	College of ASSC level 5 subject as elective (15cp)	College of ASSC level 5 subject as elective (15cp)	College of ASSC level 5 subject as elective (15cp)
Semester 2	BUS5CA	BUS5AP	BUS5PR1	Elective
Semester 2	Customer Analytics and Social Media	Analytics in Practice	Analytics Project 1	College of ASSC level 5 subject as elective (15cp)

Electives

La Trobe Business School Post Graduate Electives

For a listing of all elective subjects offered by the La Trobe Business School, please refer to La Trobe Business School postgraduate electives.

To assist in your elective choice, we have grouped a number of elective subjects under Elective Discipline headings. You may wish to select all or some of the electives from the Elective Disciplines provided below.

Elective Disciplines

Sports Analytics

You may use the four elective subjects available within the course to complete a sports specialisation.

LST5RLS (WK 25-29) Risk Management and Law in Sport

MGT5SLB(WK 12-13) Sport Leadership and Governance

MGT5MSB (WK 28-31) Managing the Sport Brand

MGT5MSG (WK 42-43) Managing Innovation for Sport Growth

WK = Weeks

Marketing Analytics

You may use the four elective subjects available within the course to complete a marketing analytics specialisation.

Note - these marketing subjects are only delivered from the Melbourne Campus .

MKT5MMA (S1 & S2) Marketing Management

MKT5ACD (S1 WK11-20) Advanced Consumer Decision Making

In addition,choose two from the following list
BUS5PR2 (S1, S2) Analytics Project 2
MKT5AMR (S1,S2) Applied Market Research (Not offered in 2019)
MKT5CRM (S1, S2) Customer Relationship Management
MKT5IMM (S1, S2) International Marketing Management (Not offered in 2019)

Data Science Specialisation

You may use the four elective subjects available within the course to complete a data science analytics specialisation.

CSE4OOF (S1, S2) Object-Oriented Programming Fundamentals

CSE4DBF (S1) Database Fundamentals (Not offered in 2019)

CSE4IOO (S1, S2) Intermediate Object-Oriented Programming

BUS5PR2 (S1, S2) Analytics Project 2

S1 =Semester 1, S2 = Semester 2, WK = Weeks

Note: Teaching periods are provided as a guide only and subject to change. Please refer to Subject Search guide for further details.