Issue 2 - November 2012

Centre for Sport and Social Impact Newsletter

In this Issue: 

Message from Professor Russell Hoye, Director CSSI
CSSI goes to the Olympics
Sports media news at major sports events – we need more research
EASM Conference 2012
Welcome to new CSSI staff   
Recent publications and other outputs by CSSI members

Message from Professor Russell Hoye, Director CSSI

This is the final newsletter for 2012, a year in which the CSSI has consolidated its research activities and has been actively involved in the development of the Research Focus Area proposal for Sport that was recently included in the University’s strategic plan for2013 to 2017.

The establishment of an RFA focused on sport, exercise and rehabilitation presents many opportunities for La Trobe based researchers affiliated with the CSSI. The RFA will foster greater links with Health Science and Humanities researchers and create new opportunities to engage with larger multi-disciplinary research projects and funding bids.

I have been asked by the DVC (Research) to develop a proposal for how this RFA will be governed, managed and operate so I will be consulting widely with members of the CSSI to develop these plans so that in early 2013 we can begin formalizing how groups like the CSSI will relate to the new RFA and the resources that may be made available through it for supporting research.

Congratulations to all of the CSSI members for another successful year of research activity, especially in securing external research funding and the engagement and output activities that have showcased the quality of the sport-focused research undertaken at La Trobe.

A special note of thanks to Ms Annette Maher for her support since day 1 of the CSSI in putting the website, newsletters, event notices and annual reports together, along with a 100 other tasks that make this Centre function.

Enjoy the Christmas break and I look forward to working with you in 2013.

Professor Russell Hoye

Director, CSSI

CSSI goes to the Olympics

An Olympic confession

David Lowden

Forgive me Father for I have sinned.

What is this sin my son?

Well I, I, I…

Spit it out lad, I’ve heard it all before, you won’t shock me.

Very well Father. When I was in London for the Olympics, I wanted to join TeamGB. In fact, I almost bought a t-shirt.

Oh dear God no! That’s unthinkable. You’re Australian!

It’s true. It wasn’t that I wanted to barrack for the British athletes, or the fact the Aussies weren’t winning medals, it was the infectious sense of community and happiness that enveloped London.

Only one year before the Olympics, East London, where I was staying, was the scene of terrible riots in the streets. The contrast during the Games could not have been more stark. People not only smiled at each other on the tube, they struck up conversations, proud of their city and the feats of their athletes.

They didn’t ram it down your throat the way Aussies and English cricket fans do to each other after a successful Ashes campaign. Instead it was a restrained display of patriotism that was enjoyed by the Brits amongst themselves.

Being in London in July this year was like being invited to a friend’s party where you don’t know anyone else but because everyone is having a good time and makes you feel welcome, you do too.

Londoners had been promised much by their flamboyant Mayor Boris Johnston and the head of the games organising committee Sebastian Coe. They delivered. They delivered the medal tally success all us are brainwashed into thinking is a measure of a successful Olympic campaign, but more importantly, they delivered an unexpected sense of unity and joy that was close to irresistible, even to an Aussie.

Sports media news at major sports events – we need more research

Merryn Sherwood worked at the London 2012 Olympics as part of the International Triathlon Union's media team.

Mixed Zone, ONS, OBS, flash quotes, MPC, IBC, venue press manager, rights holders, press tribune, press attache and pigeonholes - media operations at an Olympic Games is pretty much a language of its own. But this is exactly why major games and in particular, their media operations structure, have such great potential for sports media research - it's still all a mystery because not much has been done before. In my role in content creation for an International Federation at the London 2012 Olympic Games, I encountered all of these behind the scenes people, places and protocol at the triathlon venue in Hyde Park. I saw them play an important role in how the Olympics is broadcasted and documented by press around the world. These support structures are complex, often unique and require experienced management and planning, yet there is little research that addresses how they work or what principles they are based on, let alone studies of best practice.

Therefore I think it's time to broaden research beyond content analysis of what journalists produce, to the structures that enable them to do this, in order to provide a more detailed look at the factors that influence sports media news at major sports events.

EASM Conference 2012

The annual European Association for Sport Management (EASM) conference was held in September at Aalborg, Denmark. The three day event was hosted by the University College of Northern Denmark (UCN) and the Danish Institute for Sports Studies/Play the Game organisation.

Emma Sherry attended this conference on behalf of the Centre for Sport and Social Impact to present recent research (with Matthew Nicholson) on the media coverage of the 2010 FIFA world cup.  International keynote speakers representing FIFA, English Football Association and Play the Game provided an incredibly interesting context for the ongoing battle to ‘clean up’ global football from the top down.

Over 400 sport management academics and post-graduate students attended the conference, and provided excellent opportunities for networking and enhancing our international relationships.  The 2013 EASM conference will be held in September in Istanbul, Turkey.

Three keynote presentations were scheduled:

1) The role of Europe in the future of FIFA, a panel discussion including Jerome Champagne Former International Director of FIFA and Lord David Triesman Former head of the English Football Association;

2) Business and transparency: Compatible ideas in globalised sport? a panel discussion including Jens Sejer Andersen Journalist and international director of Play the Game and James Dorsey Award-winning journalist and university lecturer, and

3) Democracy and transparency: Western privileges or global values, a panel discussion including Mark Pieth Professor at The University of Basel, Theo Zwanziger Member of FIFA’s Executive Committee and chaired by Jean-Loup Chappelet, professor, IDHEAP, Lausanne, Switzerland.

The role of FIFA as a global sport governing body, and issues of power, structure and corruption provided a platform for engagement and discussion with the EASM conference attendees. These keynote panel presentations were recorded and are available for viewing at:

Welcome to new CSSI staff

Tom Clement

Welcome to our new staff member Tom, who began on the 12 October 2012. He will be working on a number of projects under the direction of Ass. Prof. Kevin Brown and Prof. Russell Hoye, helping with statistical analysis and reports for AFL Victoria, Essendon FC, GWS, YMCA, and MS Victoria among others. Tom comes to us via his work at ARCSHS and with an international social research company.

Recent publications and other outputs by CSSI members

Pam Kappelides

Attended and presented at the second Psychological Contract International Meeting in Canberra in September.

Pam was awarded an internal teaching and learning grant from LTU (Teaching and Learning) of $3000 to develop an online student practicum contract database which will be running in February 2013

To end the year Pam, present a refereed paper at ARNOVA in November, The Relationship Between Psychological contract to Intentions to continue Volunteering in NFP Organisations

Dr Liam Lenten

Book Chapter

Lenten, L. J. A. “Long-run Trends and Factors in Attendance Patterns in Sport: Australian Football League, 1945-2009”, in Cameron, S. Handbook on the Economics of Leisure, Edward-Elgar, Northampton, 360-380, forthcoming., 15(1), 60-71.

Journal articles

Lenten, L. J. A. (2012) “Comparing Attendances and Memberships in the Australian Football League: The Case of Hawthorn”, Economic and Labour Relations Review, 23(2), 23-38.

Lenten, L. J. A., Libich, J. and Stehlík, P. (2012) “Policy Timing and Footballers’ Incentives: Penalties Before or After Extra-Time?”  Journal of Sports Economics, forthcoming. DOI: 10.1177/1527002511432786

Invited External Seminar Presentations

RMIT University, School of Economics, Finance and Marketing, 12 October 2012.

Television Appearances

ABC News (Brisbane), ABC1, 6 September 2012

Radio Interviews

ABC Radio National (with Waleed Aly), 17 October 2012

3AW (with Darren James and Peter Maher), 4 September 2012

ABC Radio National (with Waleed Aly), 26 July 2012

Opinion Editorials

“Incentives Needed to Curb Doping”, Australian Financial Review, 16 October 2012, 55

Featured in Newspaper Story

“Free Agents Play Out, But There’s a Catch”, Jason Murphy, Australian Financial Review, 8 October 2012, p.7

“Rung Numbers: AFL Ladder ‘Unfair’”, Jason Murphy, Australian Financial Review, 4 September 2012, p.8

Podcasts and Vodcasts

Football Penalties BEFORE Extra-Time? Dr Liam Lenten and Dr Jan Libich Assess the Proposal, 31 August 2012

Liam Lenten Interviews Professor John Dewar, 23 August 2012

Some Sports Economics (six-part video series), 8-12 July 2012 (>3,000 YouTube views)

Dr Emma Sherry

Presentation at the 2012 EASM conference - Negotiating National Identity: Australian media coverage of the 2012 FIFA world cup

Facilitated cultural diversity training for Centre for Multicultural Youth - Evening the Playing Field: engaging CALD young women in sport and recreation. The Centre for Multicultural Youth (CMY) has worked closely with all levels of sport in Victoria for over ten years, aiming to provide better opportunities for newly arrived communities to participate in sport. Whilst male participation continues to rise, young women from CALD backgrounds increasingly appear to be missing out on sport and recreation opportunities for numerous reasons. CMY partnered with VicSport to deliver EVENING OUT THE PLAYING FIELD, to address some of the barriers facing young women, whilst also highlighting a number of good practice models being implemented by SSAs, local government and more.

The Big Issue Community Street Soccer Program - 2012 evaluation project in Sydney at the Street Football Festival

Mands Mob and Run Melbourne project completed - investigating the link between charity fundraising and mass participation events

Dr Art Stukas

Giacobbe, M. R., Stukas, A. A., & Farhall, J. (in press, October 2012). The effects of imagined versus actual contact with a person with a diagnosis of schizophrenia. Basic and Applied Social Psychology.

Brown, J. N., Stukas, A. A., & Evans, L. (in press, September 2012). Appearance feedback in intimate relationships: The role of self-verification and self-enhancement. Body Image. 

Associate Professor Suzanne Young

Suzanne has been appointed as an Editor-in-Chief for Labour & Industry, the journal of the Association of industrial Relations Academics of Australia and New Zealand. Other Editors-in-Chief from La Trobe University to join Suzanne are, Dr Rosaria Burchielli, Professor Tim Marjoribanks, and Dr Anthony O’Donnell.

Labour and Industry offers a multi-disciplinary perspective on all aspects of the social, organizational and institutional aspects of work and industrial relations. The journal publishes original, high quality research and policy papers that investigate the implications of changing work relations for employers, employees, unions, government and other social actors with a stake in industrial relations. The aims of the journal are to encourage debate and the exchange of views between researchers, to challenge the conceptual boundaries of work and industrial relations, and to contribute to the generation of new ideas by drawing on insights from diverse disciplines. These disciplines include: industrial/employment relations, human resource management, labour and business history, labour and employment law, management and organisational studies, political science and public policy, psychology, sociology and related disciplines.

For more information of the journal, Labour and Industry, go to

Professor Russell Hoye, Associate-Professor Matthew Nicholson and Associate Professor Kevin Brown

Brown, K., Hoye, R. & Nicholson, M. (2012). Self-esteem, self-efficacy and social connectedness as mediators of the relationship between volunteering and well-being. Journal of Social Service Research, 38, 468-483.

Brown, K., Hoye, R. & Nicholson, M. (accepted for publication in 2012). Sport involvement and generalized trust. Journal of Sociology.

Hoye, R., Nicholson, M. & Brown, K. (accepted for publication in 2012). Involvement in sport and social connectedness. International Review for the Sociology of Sport

Nicholson, M., Brown, K. & Hoye, R. (2012). Sports’ Social Provisions. Sport Management Review.

For further inquiries or suggestions, please contact:

Professor Russell Hoye

Associate Dean (Research)

Faculty of Business, Economics and Law | La Trobe University | Bundoora, Vic 3086

T: +61 (0) 3 9479 1345 |  E: