Issue 1 - August 2012

Centre for Sport and Social Impact Newsletter

In this Issue:

Welcome from Professor Russell Hoye, Director CSSI 
CSSI Contributes to Creating Healthier Sporting Environments
FBEL Internal Research Grants for 2012
Welcome to new CSSI members
Recent Events
Publications and other outputs by CSSI Members 

Welcome from Professor Russell Hoye, Director CSSI 

Welcome to the first issue of a new newsletter aimed at informing staff, students and stakeholders of important events and activities of the Centre for Sport and Social Impact. Annette Maher will be producing these newsletters a few times a year and would welcome feedback and suggestions from you as to its focus and content.

In this issue we capture some of the great work produced by the CSSI this year and highlight some of our success in securing funding and publication outcomes.

Professor Russell Hoye
Director, CSSI

CSSI Contributes to Creating Healthier Sporting Environments

Matthew NicholsonAssociate Professor Matthew Nicholson

In 2010 the Victorian Health Promotion Foundation (VicHealth) appointed Leisure Networks, the regional sport assembly based in Geelong, to implement a 2.5 year, $2 million Healthy Sporting Environments Demonstration Project (HSEDP), working with community sport clubs across five local government areas in the wider Geelong region.

A key objective of the project is to support clubs to become healthy sporting environments by helping them achieve a number of minimum standards related to the following areas:

  • Responsible use of alcohol; 
  • Healthy eating; 
  • Reduced tobacco use; 
  • Protection from harmful effects of UV; 
  • Sports injury reduction; 
  • Creating a safe and inclusive environment for women and reducing race-based discrimination.

The Centre for Sport and Social Impact at La Trobe University is conducting the evaluation of the HSEDP. The CSSI is helping VicHealth and Leisure Networks identify the health and social impacts of delivering minimum standards in sports club environments, determine the capacities of sports clubs to create healthy sporting environments, and identify barriers to long term cultural change within sports clubs.

The CSSI are drawing on a range of data sources within the HSEDP, in order to evaluate a complex health promotion project:

  • Focus group interviews (conducted at the beginning and end of the project);
  • Individual member surveys (20,000 surveys distributed during the project); 
  • Club surveys (interviewer administered via iPad);
  • Interviews (approximately 150 interviews conducted during the project) 

Aside from the project management team, two staff members within the CSSI have been central to achieving outstanding outcomes for the HSEDP evaluation. 

Associate Professor Kevin Brown, Principal Research Fellow within the CSSI, has been responsible for the project’s statistical analysis, as well as much of the instrument design and deployment. Mr David Gallant has conducted the club surveys and as the key point of contact for the HSEDP clubs has been instrumental in the smooth administration of the evaluation.

For more information about the HSEDP evaluation, please contact Associate Professor Matthew Nicholson at

FBEL Internal Research Grants for 2012

This year, one of the ten internal research grants awarded for innovative projects across all three schools of FBEL was awarded to members of CSSI.

Kerr, A., Brown, K. & Nicholson, M. ‘Measuring fan identity, motives and behaviour of GWS Giants members’ ($5,000.00)

The study aims to measure the identification members of the Greater Western Sydney (GWS) Giants in the Australian Football League (AFL) have with the club and identify their characteristics, motives and future purchasing intentions. The AFL is the largest and most successful sporting code in Australia and this project presents a valuable opportunity to study the evolution of a supporter base in its infancy. The Giants played its first game in the league in early 2012 and this study will provide new knowledge to enable sport marketers to sustain a new brand in a well-established sporting league. This is a challenge that faces sport marketers worldwide. 

Prior to the Gold Coast Suns, the AFL last expanded in 1997 and so this study of the GWS Giants represents a rare opportunity to take a snapshot of a new club’s inaugural membership; one unencumbered by history, tradition or perhaps even expectations of success. This study’s findings should complement earlier research by Hoye, Brown, Nicholson and Kerr (2012) on the Melbourne Heart FC’s (MHFC) inaugural members and provide valuable information for those who seek to sustain a new brand in an established league. A supporter’s degree of identification is critical for sport organisations because those who possess higher levels of identification are more active consumers of the sport product and represent a greater stream of revenue for club management.

Welcome to new CSSI members

We are pleased to welcome two new members to CSSI:

Nora ShieldsDr Nora Shields 

Nora’s research interests include physical activity and exercise for people with disability.




Virginia LewisDr Virginia Lewis

Virginia’s research interests include primary and community health services, their policy reform and management. 



Recent Events

A conversation thinking football Malt Malthouse

This event with panellists Mick Malthouse and Martin Flanagan and chaired by John Dewar, Vice-Chancellor is part of the series by The Ideas & Society Program. 

If you missed this panel, a webcast version is available at  

Can Sport Facilities Contribute to Urban Revitalization and Longer-Term Economic Development? A Spatial Analysis of Decentralization, Recentralization and Sport 

Mark Rosentraub

Across the past 15 years there has been a paradigm shift in the goals for the building of sport facilities. Many are now designed to anchor new urban neighbourhoods. Presented by Professor Mark Rosentraub, University of Michigan, this discussion involved an exploration of the reliance on sport, culture and other forms of entertainment for revitalization strategies, a discussion of what defines a successful urban neighbourhood for a city anchored by a sports facility and the performance of sports facilities relative to public policy goals for revitalization.

VicHealth and the Centre of Sport and Social Impact hosted this successful seminar which was attended by 70 people on Friday 17 August, 2012

Dr. Rosentraub has been studying and writing about the economics of sports teams, events, and facilities and the linkage between sports, amenities, and urban and economic development for more than 30 years. He has written or co-authored four different books and more than 100 academic articles and book chapters on different aspects of sports, tourism, amenities, and local economic development.

Sports Finance and Management: Real Estate, Entertainment and the Remaking of the Business (CRC Press/Taylor & Francis, 2011, co-authored with Jason Winfree) is his latest book. In this volume Professors Winfree and Rosentraub explore the dramatic changes in the sports business landscape and the implications and opportunities for cities, teams, and the sports business professionals. 

Dr. Rosentraub’s Major League Winners: Using Sports and Cultural Centers as Tools for Economic Development was published in 2010 and explains the theory behind the efforts of several communities to use these amenities in the competition to attract and retain human capital for economic development.  

The case study communities have been able to turn public investments in sports and cultural facilities into strategic investments. Major League Losers: The Real Cost of Sports and Who’s Paying For It appeared in 1997 (revised edition, 1999) and The Economics of Sports: An International Perspective with two other colleagues was published in 2004. 

Publications and other outputs by CSSI members

Associate Professor Kevin Brown

Brown, K., Hoye, R. & Nicholson, M. (2012). Self-esteem, self-efficacy and social connectedness as mediators of the relationship between volunteering and well-being. Journal of Social Service Research, 38, 468-483. 

David Gallant

The Age, Good Weekend Magazine, 24th March 2012, “Away from the pack” by Jonathan Horn: Our research was used regarding ‘Support Structures for Elite Indigenous Athletes within the AFL’. 

Professor Russell Hoye

Hoye, R. & Nicholson, M. (2012). Life at the track: Country race clubs and social capital. International Review for the Sociology of Sport, 47(4), 461-474.

Pam Kappelides

In January to April 2012, Pam has been busy compiling results for her PhD and is now busy writing the results now.

Facilitated a workshop for 20 staff who work with volunteers at the Anti-Cancer Victoria Relay for life, 16 February, 2012 

Facilitated a workshop for 55 volunteers and staff at Diabetes Victoria on experiential outdoor recreation and its value for health, 22 February, 2012 

Participated at the Researcher and Practitioners round table discussion on Volunteering Victoria’s Research Framework priorities for 2012-2014, 8 May, 2012


Member of the committee, Camping and Recreation Network (in collaboration with Sport and Recreation Victoria) to re-write the Resource Training Manual for Volunteers Working with People with a Disability. 

Associate Professor Tsutomu Kobayashi 

Kobayashi, T., Nicholson, M. & Hoye, R. (accepted for publication in 2012). Football ‘Wantok’: Sport and social capital in Vanuatu. International Review for the Sociology of Sport. 

Dr Liam Lenten 

Lenten, L. J. A. (2012) “The Underdog Should Always Fire the First Salvo against Brazil”, Applied Economics Letters, 19(10), 935-938.

Lenten, L. J. A.,Geerling, W. and Konya, L. (2012) “A Hedonic Model of Player Wage Determination from the Indian Premier League Auction: Further Evidence”, Sport Management Review, 15(1), 60-71.

Conference presentation 

87th Annual Conference, Western Economic Association International, San Francisco, USA, 29 June-3 July 2012.

External (Invited) Seminar 

Monash University, Department of Economics (Behavioural, Experimental and Theory Seminar), 11 May 2012.

Presented in La Trobe University ‘Big FAT Ideas’ Series. 

Topic: “A ‘Super’ Drugs in Sport Policy”, 22 March 2012 (viewable on La Trobe University Website).

Three Television Appearances
26 March 2012
6 February 2012
19 January 2012

‘ABC News Breakfast’ (with Michael Rowland, Melissa Clarke, Karina Carvalho and Paul Kennedy), ABC1/ABC News 24, Today’s Newspapers segment:

Radio Interview 

ABC Melbourne (with Red Symons), 22 March 2012.

Featured in Story (Major Print Media Only)
“Super Idea to Make Drug Cheats Pay for Crimes”, Weekend Australian, 24 March 2012, p. 42.

Liam LentenSome Sports Economics - a series of 6 short videos that aim to explain basic economic concepts using analogies from the sports industry. This series will be of value to university students who struggle to grasp economic concepts, 




Manuscript reviewer for peer-refereed journals

Economic and Labour Relations Review 
Journal of Sports Economics. 

Associate Professor Matthew Nicholson

Nicholson, M., Brown, K. & Hoye, R. (accepted for publication in 2012). Sports’ Social Provisions. Sport Management Review.
Dr Emma Sherry
Sherry, E. & de Haan, D. (2012) Shared experience of an international teaching collaboration: from bemoaning blogging to reflective practice. Reflective Practice. DOI:10.1080/14623943.2012.697882

Sherry, E. & Strybosch, V. (2012) A kick in the right direction: longitudinal study of The Big Issue Community Street Soccer Program. Soccer and Society. DOI:10.1080/14660970.2012.677225

de Haan, D. & Sherry, E. (2012) Internationalisation of the sport management curriculum; academic and student reflections. Journal of Studies in International Education. DOI: 10.1177/1028315311403487

Grieve, J. & Sherry, E. (2012). Community Benefits of Major Sport Facilities: the Darebin International Sports Centre. Sport Management Review. DOI: 10.1016/j.smr.2011.03.001


The Big Issue (External research consultancy) Community Street Soccer Program Evaluation ($15,086)


Radio Australia interview re – women’s participation at Olympics 

  • The Wire (independent radio) – interview yesterday about the Indigenous athlete who wore the Aboriginal flag t-shirt to his boxing bout
  • ABC local radio Canberra – interview this morning with Angela Catterns about the Independent Olympic Athletes

Web articles 

The Conversation (

A long jump forward: women at the London Olympics  

Doing it for themselves: being an Independent Olympic athlete 


Guest speaker at the 2012 Sport and Recreation Victoria Female Youth Leadership Program 

La Trobe and Football Federation Victoria – United through Football training program

Female Leaders in Sport – opinion piece published piece in SportBizInsider  

Dr Art Stukas


Stukas, A. A., Snyder, M., & Clary, E. G. (invited, under review). Volunteerism and community involvement: Antecedents, experiences, and consequences for the person and the situation. In D. A. Schroeder & W. Graziano (Eds.), The Oxford handbook of prosocial behavior. New York: Oxford University Press. 

Stukas, A. A., Clary, E. G., & Snyder, M. (in press). Recruiting and retaining youth mentors. In D. L. DuBois & M. J. Karcher (Eds.), Handbook of youth mentoring (2nd Ed.). Newbury Park, CA: Sage.

Stukas, A. A., & Clary, E. G. 2012, Altruism and helping behavior. In V. S. Ramachandran (Ed.), Encyclopedia of human behavior (2nd ed., Vol. 1, pp. 100-107). Kiddlington, UK: Academic Press.

Cosmas, G. G., & Stukas, A. A., April 2012, The effects of reciprocity, types of relationship, and culture on relationship satisfaction. Presented at the annual meeting of the Society of Australasian Social Psychologists, Adelaide, Australia.

And congratulations go to Art who has been appointed one of four Executive Editors for The Journal of Social Psychology (there is no Editor-in-Chief), now published by Psychology Press/Taylor and Francis.

For further inquiries or suggestions, please contact:

Professor Russell Hoye
Director, CSSI
Faculty of Business, Economics and Law | La Trobe University | Bundoora, Vic 3086
T: +61 (0) 3 9479 1345 |  E: