{ "availability": true, "data": { "awardTitle": "Bachelor of Media and Communication", "advertisedTitle": "Bachelor of Media and Communication", "totalCreditPoints": 360, "offerYear": 2027, "studentType": "International", "locationDisplayName": "Melbourne", "deliveryModeCode": "MM", "deliveryModeDescription": "Multi-Modal", "cricosCourseCode": "086278C", "isFlexibleLocation": false, "majors": [{"name":"Creative and professional writing","code":"MAJOR-CPW-2","description":"

The Creative and Professional Writing major allows you to hone your writing skills in multiple genres and forms. If you have a passion for telling stories and using language to change the way we see the world, then this major gives you the opportunity to experiment with the short story, extended fiction,\u00a0creative non-fiction and script-writing. As well as crafting your own pieces, you will learn about the links between creative practice and literary studies and discover how your own writing relates to or challenges literary traditions. You will practice reading as a writer, paying close attention to the strategies other writers use to create mood and meaning.\u00a0<\/p>\n

Over the course of the major, you will develop editing skills in dedicated classes\u00a0with a focus on current practice in the publishing industry and in peer-feedback workshops. Supported by accomplished and published writers, you will finish your degree with a writing portfolio and valuable writing experience.\u202fThrough this major you will gain skills highly valued within and beyond the university \u2013 to write cogently, to adapt style for different circumstances and audiences, to engage critically with language, and to tell compelling stories.<\/p>","streams":[""]},{"name":"Journalism","code":"MJR-JRN-MC5","description":"

Quality journalism is more important than ever. Learn to tell stories that matter through a myriad of platforms, including social media, digital news channels, podcasts and television. You\u2019ll graduate with practical experience and a portfolio of work to show future employers.<\/p>","streams":[""]},{"name":"Marketing","code":"MAJOR-MKT-1","description":"

The Marketing major equips you with foundational and emerging knowledge across key areas such as integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. The future-focused curriculum also explores AI-powered marketing, including automation, personalised targeting, and predictive analytics, preparing you to navigate the evolving data-driven landscape.<\/p>\n

This dynamic major develops a broad and practical set of marketing capabilities to help you recognise market challenges, seize emerging opportunities, and create effective AI-aware strategies. Through hands-on industry projects and experience with cutting-edge marketing tools, you will strengthen your problem-solving skills while fostering creative storytelling and data-driven decision-making capabilities.<\/p>","streams":[""]},{"name":"Sports media","code":"MJR-SME01","description":"\n\n\nExplore the role of sport in media cultures while gaining practical training in sports commentary, journalism and broadcasting.

In this major, you'll develop a critical understanding of the intersection between sport and media, and the role of digital technologies in transforming contemporary sports cultures. You'll also gain skills and knowledge in sports commentary and broadcasting, sports journalism, media interviews, and news and feature writing.\n\n\n","streams":[""]}], "specialisations": [], "virtualRollover": { "enabled": true, "instance": true, "indicativeFees": true, "startDates": true }, "relatedCourses": { "nestedCourses": {"120":["Diploma of Arts"]} }, "startDates": "Semester 1 (March 2027), Semester 2 (July 2027)", "duration": "3 years full-time", "prerequisite": "", "courseDescription": "

Tell stories across any medium and graduate with a portfolio of work, industry experience and specialised media knowledge with La Trobe's Bachelor of Media and Communication.<\/p>

Become a specialist with your first major in creative and professional writing, journalism, sports media or marketing, then tailor your degree with a choice from hundreds of second majors, minors or electives across La Trobe's diverse disciplines. Get hands-on production and broadcast experience in our purpose-built, industry-grade Upstart newsroom \u2013 including a three-camera television studio, professional radio broadcast spaces, a dedicated audio recording studio and digital editing suites \u2013 or via work-based learning with our prestigious industry partners.<\/p>

By completing La Trobe's Bachelor of Media and Communication, you will:<\/p>