{ "availability": true, "data": { "awardTitle": "Bachelor of Business", "advertisedTitle": "Bachelor of Business", "totalCreditPoints": 360, "offerYear": 2027, "studentType": "International", "locationDisplayName": "Melbourne", "deliveryModeCode": "MM", "deliveryModeDescription": "Multi-Modal", "cricosCourseCode": "019479E", "isFlexibleLocation": true, "majors": [{"name":"Agribusiness","code":"MAJOR-AGRBUS","description":"

Agribusiness has historically been a part of Australia\u2019s social fabric and a major driver of economic growth. The Agribusiness major investigates the past, present and future of agricultural production, and its influence\u00a0on Australia and the world.<\/p>\n

Understand the key role of food and fibre production and trade in the economic fabric of pre-colonial and post-colonial Australia, and the use of data analytics and artificial intelligence (AI) models to simulate the supply chain processes in the real world. Explore the effective and efficient management of agribusinesses, agrifinance and risk management, and how to tackle environmental and resource degradation issues using economic principles and methods. Use these skills to develop new ideas, products and business opportunities.<\/p>","streams":[""]},{"name":"Digital business","code":"MJR-DIB01","description":"

Businesses are increasingly using digital technology to generate sustainable competitive advantage by creating innovative business models, exceptional customer experiences and efficient internal capabilities.\u00a0Explore AI-powered marketing, with a focus on data-driven strategies.<\/p>\n

Learn the fundamentals of digital business, such as digital disruption, data-driven decision-making, social media and visualisation, customer analytics, supply chain analytics and digitalisation, and how to effectively lead and manage disruption, change and development in an organisation.<\/p>","streams":[""]},{"name":"Economics","code":"MAJOR-ECO-2","description":"

The Economics major will give you valuable insights into the application of economic principles to develop government policy, business solutions and understand the choices people make. Engage with contemporary economic issues through simulations, live case studies, and stakeholder-informed projects that mirror the challenges faced by governments, central banks, and consultancies.<\/p>\n

Develop skills in critical thinking, empirical analysis, and real-world policy engagement. Learn how to analyse important issues such as poverty, inequality, inflation, unemployment, environmental issues, innovation, digital transformation, international competition, trade and economic development \u2013 many of which relate to the United Nations Sustainable Development Goals. Gain the analytical tools to interpret macroeconomic trends, assess the effectiveness of fiscal and monetary interventions, and navigate the institutional frameworks that shape economic policymaking.<\/p>","streams":[""]},{"name":"Finance","code":"MJR-FIN01","description":"

Open doors with skills every business needs and discover what's truly possible in the world of finance. In this major, you'll develop a comprehensive understanding of corporate finance, investment valuation, portfolio management and risk management. Learn from experts in our financial trading room and solve financial problems with the tools industry professionals use in their daily work. Graduates are well-prepared to start their careers in areas such as corporate finance, funds management, or the banking and financial services sector. You'll also gain the confidence and capability to manage your own business, personal investments, and superannuation, or advance into postgraduate studies.<\/p>","streams":[""]},{"name":"Human resource management","code":"MAJOR-HRM-1","description":"

Nurturing, development and managing talent is critical to the success of any organisation.<\/p>\n

In this major, you'll gain an understanding of the theories, concepts and processes that drives human resource management to achieve positive organisational outcomes. Explore topics such as strategic human resource management, recruitment and selection practices, employment relations, performance management, international human resource management, rewards and benefits, human analytics, change management, and the link between employee attitudes, wellbeing and performance.<\/p>","streams":[""]},{"name":"International business","code":"MJR-INTBUS-1","description":"

The Major in International Business equips you with the knowledge and skills to build a career in organisations that operate across borders in a fast-changing world. Explore how businesses navigate modern challenges \u2014 from digital transformation and the integration of technologies like AI, big data, and blockchain, to the pressures of an increasingly complex global trade environment shaped by shifting geopolitics, new trade barriers, and emerging markets. You will learn to analyse these dynamics and help businesses respond with informed, strategic decisions.<\/p>\n

This multidisciplinary major draws on perspectives from economics, finance, management, and marketing, all with a global lens. You will investigate contemporary topics including smart value chains, digital business models, cultural diversity, corporate social responsibility, international development, and sustainability. The major also offers insights into international trade and finance to help you examine how global market trends, governments, and institutions influence business strategy and performance.<\/p>\n

Develop a practical understanding of how firms operate in local and global markets. You will engage directly with industry, both through applied classroom activities and field-based experiences, and have opportunities to complete part of your degree overseas to broaden your international outlook. Through connections with the Export Council of Australia and global industry experts, you will gain insights, mentoring, and support to help shape your international career<\/p>","streams":[""]},{"name":"Management","code":"MAJOR-MGT-1","description":"

Want to become a confident business leader? The Management major helps you build essential skills like communication, teamwork, ethics, global mindset, business know-how, and AI literacy. You\u2019ll learn how to solve problems, make smart decisions, and drive innovation \u2013 skills every organisation needs.<\/p>\n

Get hands-on experience using AI tools to spot business trends and lead in a digital world. Work on real business cases in interactive workshops \u2013 not just theory. You\u2019ll pitch ideas, present solutions, and tackle challenges just like you would in the workplace.<\/p>","streams":[""]},{"name":"Marketing","code":"MAJOR-MKT-1","description":"

The Marketing major equips you with foundational and emerging knowledge across key areas such as integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. The future-focused curriculum also explores AI-powered marketing, including automation, personalised targeting, and predictive analytics, preparing you to navigate the evolving data-driven landscape.<\/p>\n

This dynamic major develops a broad and practical set of marketing capabilities to help you recognise market challenges, seize emerging opportunities, and create effective AI-aware strategies. Through hands-on industry projects and experience with cutting-edge marketing tools, you will strengthen your problem-solving skills while fostering creative storytelling and data-driven decision-making capabilities.<\/p>","streams":[""]},{"name":"Tourism and event management","code":"MJR-THS01","description":"

In the Tourism and Hospitality and Event Management major, you'll gain real-world experience through hotel management simulation and industry placements, preparing flexible, multiskilled graduates to lead in the dynamic tourism, hospitality, and events sectors.<\/p>\n

You'll also explore innovations through the lens of ethical and sustainable practices and future predictions of sector-related employment opportunities.<\/p>","streams":[""]}], "specialisations": [], "virtualRollover": { "enabled": true, "instance": true, "indicativeFees": true, "startDates": true }, "relatedCourses": { "nestedCourses": {"120":["Diploma in Business"]} }, "startDates": "Semester 1 (March 2027), Semester 2 (July 2027), Summer (November 2027)", "duration": "3 years full-time", "prerequisite": "", "courseDescription": "

Develop solid foundations in modern business. La Trobe's Bachelor of Business is an AI-integrated course, embedding artificial intelligence concepts and tools across the curriculum to prepare students for the evolving demands of the business world, ensuring you'll graduate with future-ready skills to enhance your employability in an increasingly digital workplace.<\/p>

In this flexible degree, you'll explore the fundamentals of business with the option to pair your major with a minor, take two minors instead of a second major, or combine a minor with four electives \u2013 giving you plenty of options to shape your degree around your interests.<\/p>

The Bachelor of Business equips you to tackle current and future business challenges. This course places a strong emphasis on entrepreneurship and core business principles, equipping you with the skills and mindset to lead teams, drive innovation, or start your own business.<\/p>

Study a business degree that empowers you to make a positive social impact and contribute to a sustainable future with a course curriculum guided by the Principles for Responsible Management Education (PRME) and integrates the United Nation's Sustainable Development Goals (SDGs).<\/p>

By studying La Trobe's Bachelor of Business, you will:<\/p>