Agribusiness has historically been a part of Australia\u2019s social fabric and a major driver of economic growth. The Agribusiness major investigates the past, present and future of agricultural production, and its influence\u00a0on Australia and the world.<\/p>\n
Understand the key role of food and fibre production and trade in the economic fabric of pre-colonial and post-colonial Australia, and the use of data analytics and artificial intelligence (AI) models to simulate the supply chain processes in the real world. Explore the effective and efficient management of agribusinesses, agrifinance and risk management, and how to tackle environmental and resource degradation issues using economic principles and methods. Use these skills to develop new ideas, products and business opportunities.<\/p>","streams":["business"]},{"name":"Digital business","code":"MJR-DIB01","description":"
Businesses are increasingly using digital technology to generate sustainable competitive advantage by creating innovative business models, exceptional customer experiences and efficient internal capabilities.\u00a0Explore AI-powered marketing, with a focus on data-driven strategies.<\/p>\n
Learn the fundamentals of digital business, such as digital disruption, data-driven decision-making, social media and visualisation, customer analytics, supply chain analytics and digitalisation, and how to effectively lead and manage disruption, change and development in an organisation.<\/p>","streams":["business"]},{"name":"Management","code":"MAJOR-MGT-1","description":"
Want to become a confident business leader? The Management major helps you build essential skills like communication, teamwork, ethics, global mindset, business know-how, and AI literacy. You\u2019ll learn how to solve problems, make smart decisions, and drive innovation \u2013 skills every organisation needs.<\/p>\n
Get hands-on experience using AI tools to spot business trends and lead in a digital world. Work on real business cases in interactive workshops \u2013 not just theory. You\u2019ll pitch ideas, present solutions, and tackle challenges just like you would in the workplace.<\/p>","streams":["business"]},{"name":"Marketing","code":"MAJOR-MKT-1","description":"
The Marketing major equips you with foundational and emerging knowledge across key areas such as integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. The future-focused curriculum also explores AI-powered marketing, including automation, personalised targeting, and predictive analytics, preparing you to navigate the evolving data-driven landscape.<\/p>\n
This dynamic major develops a broad and practical set of marketing capabilities to help you recognise market challenges, seize emerging opportunities, and create effective AI-aware strategies. Through hands-on industry projects and experience with cutting-edge marketing tools, you will strengthen your problem-solving skills while fostering creative storytelling and data-driven decision-making capabilities.<\/p>","streams":["business"]}], "specialisations": [], "virtualRollover": { "enabled": true, "instance": true, "indicativeFees": true, "startDates": true }, "relatedCourses": { "nestedCourses": {"120":["Diploma in Business"]} }, "startDates": "Semester 1 (March 2027)", "duration": "4 years full-time or part-time equivalent", "prerequisite": "English (Please refer to admission requirements<\/a> for details)", "courseDescription": " In La Trobe's Bachelor of Business\/Bachelor of Psychological Science, you'll build valuable business and commerce skills and develop an in-depth knowledge of human behaviour.<\/p> This fully online degree gives you the tools you need to thrive in your career \u2013 whether you want to use your understanding of human behaviour to succeed in business, or become a practising psychologist after further study in the field.<\/p> Through your business studies, you'll prepare to become an agile and innovative business leader. Build expertise for the digital age, including in data analysis, market research and business planning. Develop transferable human skills such as leadership, communication and critical thinking. Enjoy the opportunity to get hands-on experience in simulated and real-world work environments.<\/p> As you study psychology, you'll build your understanding of behavioural neuroscience, social psychology and other key areas in the field. Develop the skills to evaluate people's psychological states, support them to cope with disorders and understand how environmental factors shape our psychology.<\/p> Throughout your degree, you'll learn from our expert lecturers and use software and platforms that are essential to the modern workplace.<\/p> You'll learn:<\/p> The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7 - Bachelor Degree.<\/p>", "entryReq": { "rse": { "isEligible": true, "ineligibleMsg": "", "admCriAtarStmt": " This course uses the ATAR as part of its selection considerations.<\/p>", "prerequisite": " VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.<\/span><\/p>", "admCriInAddToAtar": " Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition<\/a> webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.<\/p><\/li> Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.<\/p><\/li> You may satisfy the academic requirements by completing the STAT multiple choice if you:<\/p> Refer to the La Trobe University STAT page<\/a> page for further information.<\/p><\/li><\/ul>", "selRankAdj": " VCE: A study score of 25 in Biology, any Business, Chemistry, English other than EAL, any Mathematics, Physics or Psychology equals 4 aggregate points per study. A study score of 30 in English (EAL) equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.<\/p>", "otherAdmOpts": "" }, "higherEd": { "isEligible": true, "ineligibleMsg": "", "prerequisite": " Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.<\/p>", "admCri": " Applicants who have undertaken studies in a language other than English must demonstrate that they have achieved the required minimum scores in the International English Language Testing System (IELTS) (Academic) or equivalent. Refer to Language requirements<\/a> for further information.<\/p><\/li> Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.<\/p><\/li> You may satisfy the academic requirements by completing the STAT multiple choice if you:<\/p> Refer to the La Trobe University STAT page<\/a> page for further information.<\/p><\/li> Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition<\/a> webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.<\/p><\/li><\/ul>" }, "vet": { "isEligible": true, "ineligibleMsg": "", "prerequisite": " Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.<\/p>", "admCri": " Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition<\/a> webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.<\/p><\/li> Applicants who have undertaken studies in a language other than English must demonstrate that they have achieved the required minimum scores in the International English Language Testing System (IELTS) (Academic) or equivalent. Refer to Language requirements for further information.<\/p><\/li> Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.<\/p><\/li> You may satisfy the academic requirements by completing the STAT multiple choice if you:<\/p> Refer to the La Trobe University STAT page<\/a> page for further information.<\/p><\/li><\/ul>" }, "wle": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": " Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.<\/p><\/li> A study score of 25 in any Business, English other than EAL or any Mathematics equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. A study score of 30 in English (EAL) equals 4 aggregate points per study. Overall maximum of 12 points.<\/p><\/li> Applicants who have undertaken studies in a language other than English must demonstrate that they have achieved the required minimum scores in the International English Language Testing System (IELTS) (Academic) or equivalent. Refer to Language requirements for further information.<\/p><\/li> Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition<\/a> webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.<\/p><\/li> Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.<\/p><\/li> You may satisfy the academic requirements by completing the STAT multiple choice if you:<\/p>