{ "availability": true, "data": { "awardTitle": "Graduate Certificate in Marketing", "advertisedTitle": "Graduate Certificate in Marketing", "totalCreditPoints": 60, "offerYear": 2026, "studentType": "International", "locationDisplayName": "Melbourne", "deliveryModeCode": "MM", "deliveryModeDescription": "Multi-Modal", "cricosCourseCode": "113897C", "isFlexibleLocation": false, "majors": [], "specialisations": [], "virtualRollover": { "enabled": false, "instance": false, "indicativeFees": false, "startDates": false }, "relatedCourses": { "nestedCourses": {"30":["Professional Certificate in Marketing"]} }, "startDates": "Semester 1 (March 2026), Semester 2 (July 2026)", "duration": "0.5 years full-time", "prerequisite": "", "courseDescription": "<p>Build marketing knowledge and skills needed to expand your career opportunities and become a marketing leader with La Trobe&#39;s Graduate Certificate in Marketing.<\/p><p>To thrive in today's digital and data-driven environment, marketers need more than creative instinct: they need strategic insight, technological fluency, and an understanding of the risks and opportunities shaping modern business. In six months, this short postgraduate course equips you with the foundational tools and emerging knowledge to navigate contemporary marketing practice with confidence.<\/p><p>By completing La Trobe's Graduate Certificate in Marketing, you will:<\/p><ul><li>develop a strong grounding in marketing management, including how to evaluate marketing strategies and make evidence-based decisions<\/li><li>gain insight into digital marketing tools, platforms and performance metrics to design and manage high-impact campaigns<\/li><li>explore the potential of artificial intelligence in transforming marketing practices and customer engagement<\/li><li>understand how cybersecurity and data governance shape trust, privacy, and brand integrity in digital marketplaces.<\/li><\/ul><p>Successfully completing the Graduate Certificate in Marketing allows you to pursue further postgraduate study with credit, including our Master of Marketing.<\/p><p class=\"footnote\">The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 8 - Graduate Certificate.<\/p>", "entryReq": { "rse": { "isEligible": true, "ineligibleMsg": "", "admCriAtarStmt": "", "prerequisite": "", "admCriInAddToAtar": "", "selRankAdj": "", "otherAdmOpts": "" }, "higherEd": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": "" }, "vet": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": "" }, "wle": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": "" }, "prerequisite": "<p><span>Successful completion of an Australian bachelor degree (or equivalent).<\/span><\/p><p>Three years relevant managerial experience.<\/p><p>Applicants with more than eight years relevant managerial experience but without an undergraduate degree may be considered for professional entry.<\/p>", "academicEntReq": "", "essentialRequirementsInherent": "", "engReq": "<p><span>6.5 IELTS (Academic) with no individual band less than 6.0.<\/span><\/p>", "hasEngReqAlt": true }, "vtacCodes": null, "courseStructure": "<section id=\"course-structure\" class=\"sublayout-1\"><div class=\"ds-block\"> <p><b>To qualify for the award of Graduate Certificate in Marketing, students must complete a total of 60 credit points across 1 year.<\/b><\/p><\/div><div class=\"ds-block ds-block--full-width course-structure-content\"><div class=\"ds-tabs\"><div class=\"ds-tabs-nav ds-block\" role=\"tablist\"><button class=\"ds-tabs-nav__tab\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab1\" id=\"tab1trigger\" >Year 1<\/button><\/div><div class=\"ds-content-chunk\" data-bg-color=\"lightest\"><div id=\"tab1\" class=\"ds-block ds-tab-content__body\" role=\"tabpanel\" aria-labelledby=\"tab1trigger\"> <p class=\"lead\"> Year 1 requires the completion of <b><a class=\"pls-explain\" title=\"A credit point is a unit of measurement to indicate the relative study load of subjects, courses, majors, minors, specialisations and other academic items.<br><br>For example, to be eligible for the award of a standard Bachelor's degree, a student must complete 360 credit points.\">60 credit points<\/a><\/b> including:<\/p> <ul> <li><b>60 credit points<\/b> from Core<\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"ds-block\"><h4>Study options<\/h4><\/div><div class=\"ds-block\"><div class=\"ds-accordion\"> <h5> <button id=\"check-course-struct-1\" class=\"ds-accordion__trigger\" aria-expanded=\"false\" aria-controls=\"course-struct-1\"> <span class=\"ds-accordion__title\"> Core subjects <\/span> <\/button> <\/h5> <div id=\"course-struct-1\" class=\"ds-accordion__content\" role=\"region\" aria-labelledby=\"check-course-struct-1\"> <div class=\"ds-table-wrapper\"> <p> Core subjects are required subjects in your course. You need to complete these subjects to attain your degree. <\/p> <table class=\"ds-table--striped\"> <thead> <tr> <th> Subject name<\/th> <th> Subject code<\/th> <th> Year<\/th> <th> Credit points<\/th> <\/tr> <\/thead> <tbody><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/LTU0AIM\" target=\"_blank\">ACADEMIC INTEGRITY MODULE<\/a><\/td> <td> LTU0AIM<\/td> <td> 1<\/td> <td> 0<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/BUS4005\" target=\"_blank\">ARTIFICIAL INTELLIGENCE FOR BUSINESS<\/a><\/td> <td> BUS4005<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/BUS4006\" target=\"_blank\">CYBERSECURITY FOR BUSINESS<\/a><\/td> <td> BUS4006<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT4007\" target=\"_blank\">DIGITAL MARKETING<\/a><\/td> <td> MKT4007<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT4001\" target=\"_blank\">MARKETING MANAGEMENT<\/a><\/td> <td> MKT4001<\/td> <td> 1<\/td> <td> 15<\/td><\/tr> <\/tbody><\/table><\/div><\/div><\/div><\/div><\/section>", "workBasedLearning": "", "handbookLinkHtml": "<a href=\"https:\/\/handbook.latrobe.edu.au\/courses\/2026\/BC009\" target='_blank'>Melbourne<\/a>", "intendedLearningOutcomes": "<ul><li>Apply core marketing theories to identify and clearly frame marketing problems.<\/li><li>Use foundational research evidence and practitioner sources to propose actionable, theory-informed solutions.<\/li><li>Communicate marketing analyses and recommendations clearly and professionally to relevant audiences, individually and collaboratively.<\/li><\/ul>", "careerOpportunities": "<p>Marketing Graduates are in high demand, especially in Victoria where there are projected shortages for advertising and marketing specialists. Possible roles include:<\/p><ul><li>marketing specialist<\/li><li>digital marketing assistant<\/li><li>marketing automation support officer<\/li><li>engagement platform assistant.<\/li><\/ul>", "professionalRecognition": "", "fees": { "overview": "A$23 600 full course duration (per 60 credit points). <br>Note: 120 credit points represents full-time study for one year.", "showFeeLegislationMsg": false, "amountDescription": "A$23 600 full course duration (per 60 credit points). <br>Note: 120 credit points represents full-time study for one year.", "essentialRequirementsSelection": "", "eligibleForCspLoan": false, "eligibleForErpLoan": false } }, "content": { "atarDistributionReport": null }, "softContent": { "contactCta": { "primaryCta": { "link": "https:\/\/student-latrobe.studylink.com", "text": "Apply now" }, "secondaryCta": { "link": "https:\/\/consultation.latrobe.edu.au\/s\/home-international", "text": "Book a 1:1 consultation" }, "overwriteHeadline": "<h2>Upskill in 6 months &amp; start your journey to one of the world's best marketing master's*<\/h2>\r\n<h3 style=\"color: black;\">Applications now open<\/h3>\r\n<p>With La Trobe&rsquo;s Graduate Certificate in Marketing, you can take your career further by upskilling in modern, customer-focused business practices.<\/p><ul><li>Understand the fundamental principles and practices of marketing.<\/li><li>Develop the skills to communicate to audiences across different channels and environments.<\/li><li>Utilise the right tools to analyse customer engagement and create social media campaigns.<\/li><li>Learn about all areas of brand management, from concept to launch.<\/li><li>Successfully complete the Graduate Certificate and gain credit to complete our world-class Master of Marketing.*<\/li><\/ul>\r\n<p>*Quacquarelli Symonds (QS), 2023, <a href=\"https:\/\/www.topuniversities.com\/business-masters-rankings\/marketing\"><cite>QS Business Master's Rankings 2024: Marketing<\/cite><\/a><\/p>", "headline": "<p class=\"h2\">Applications now open<\/p>", "subheadline": "<p>There's never been a better time to build new skills and follow your passion. Apply now to secure your place at La Trobe.<\/p>", "contactCallBtn": { "show": true, "link": "tel:+61394791993", "text": "Call (+61 3) 9479 1993" }, "contactConsultBtn": { "show": true, "link": "https:\/\/consultation.latrobe.edu.au\/s\/home-international", "text": "Book a one-on-one" }, "contactChatBtn": { "show": true, "link": "https://www.latrobe.edu.au/contact/chat", "text": "Live chat" }, "contactAskBtn": { "show": true, "link": "https:\/\/www.latrobe.edu.au\/international\/international\/ask-a-question", "text": "Ask a question" }, "howToApplyVtacStatusText": "Apply through VTAC", "howToApplyUacStatusText": "Apply through UAC" }, "atarPeriod": "", "feeAdditionalDescription": "" } }